Directed by Sergio, the accompanying visual pays homage to Hussle as Big Sean and his team set up a painting of the late rapper around Los Angeles. The Detroit 2 artist drives around with Snoop Dogg and Dom Kennedy, and can also be seen rapping on a basketball court and in front of a wall that both feature large murals of Hussle.
Big Sean took to social media to share a few words on the release of the music video, calling the track “one of the most uncomfortable, honest songs” he’s ever done. He added, “I said things on here I thought I’d never say publicly, but realized that u gotta live and own all your truths, cause u can’t always count on that opportunity to be there. To one of the realest, most solid humans ever made @nipseyhussle ! Thank you bro! You still blessing all of us! It’s deeper than 4Life it’s 4ever.”
Watch Big Sean and Nipsey Hussle’s “Deep Reverence” music video above.
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Elsewhere in music, SZA delivered a self-directed music video for her latest single “Good Days.”