Photographer Mark Greenberg Turns Andy Warhol Portrait Into NFT

New York-based photographer Mark Greenberg is currently selling a one of one NFT collectible called the PORTRAIT featuring his film snapshot of Andy Warhol. The photograph depicts the late pop artist standing before his iconic Electric Chair screenprints. The image was captured in 1985 when Greenberg spent a day with Warhol at his Factory Studio in Manhattan during an assignment for the Associated Press.

“Greenberg found Warhol ‘quiet yet cooperative.’ Standing in the same room as the man deemed ‘The Pope of Pop,’ Greenberg was curious to understand how Warhol masterfully created his own legendary image,” as per a press statement. “On a whim, Greenberg thought it might be fun to shoot Warhol holding a sign that stated the obvious. To his delight, Warhol agreed.”

Greenberg was 28-years-old when worked as the NYC Assignment Editor for the Associated Press. He then went on to photograph the world often alongside his friend and fellow photographer, Peter Beard. In the years since, Greenberg became a two-time best-selling author and Pulitzer Prize-nominated photographer.

The PORTRAIT is currently being sold as an NFT on Rarible’s platform. The purchase includes the IPFS CID to the full-res file (234mb file, sized at 7,200 x 10,800 or 24x36in at 300dpi) which was scanned from the original Kodachrome 64 slide.

Elsewhere in art, 60 international artists are showcasing light installations and interactive artworks at the Light and Art Festival in Riyadh.