New Balance Combines Past and Present on the Hoops-Infused BB9000

A brand-new basketball lifestyle silhouette that mixes modern-day technology with heritage hoop sensibilities.

By
Footwear
6,978 Hypes 3 Comments

New Balance‘s basketball division has announced its latest model: the lifestyle-geared BB9000. Following hot on the heels of the versatile TWO WXY, the BB9000 combines past and present by mixing modern-day technical innovation with heritage hoop sensibilities.

The high-top design arrives in two colorways — white with ice blue and white with black/red embellishments — that draw inspiration from classic models like the 480 and 550. There’s also retro branding like New Balance spellout graphics or large NB logos on the collar for nods to the 574 and 1300 plus casual-geared exposed foam tongues and wax-dipped lace aglets. Down below, midsoles use the same FuelCell tech as high-performance models like Kawhi Leonard‘s KAWHI or the OMN1S, but here it’s applied for casual comfort. Icy outsoles with a classic traction pattern round off the look, providing cupsole stye that puts the shoe’s tech on full display.

“With the BB9000, we wanted to create something that stayed true to our roots but wasn’t afraid to push the boundaries,” says Samuel Pearce, Creative Design Manager at New Balance. “We wanted to tell the story of our past but merge it with current hoops street style, allowing consumers to take it from the court to the streets. We feel like the shoe we’ve created pushes basketball shoes into a new space and witnesses our performance innovation through a new lifestyle lens.”

The New Balance BB9000 will release via the New Balance webstore and retailers like Foot Locker on Apri 1. Its MSRP is set at $140 USD.

If you’re looking for more news on upcoming sneaker releases, check out the latest installment of HYPEBEAST’s weekly Best Footwear Drops list.

Read Full Article

What to Read Next

Junya Watanabe and New Balance Elevate the BB480
Footwear

Junya Watanabe and New Balance Elevate the BB480

A classic low-top that debuted all the way back in 1983 returns with a high-end twist.

New Balance's BB480 Basketball Sneaker Returns
Footwear

New Balance's BB480 Basketball Sneaker Returns

Launching in red, white and blue, “Triple White” and “Triple Black.”

New Balance Hoops' TWO WXY Is All About Versatility
Footwear

New Balance Hoops' TWO WXY Is All About Versatility

Worn on the NBA court by Jamal Murray, Dejounte Murray and Darius Bazley, the dexterous silhouette is now set for a retail release.


New Balance's Latest 57/40 Combines Black, Navy, Burgundy and More
Footwear

New Balance's Latest 57/40 Combines Black, Navy, Burgundy and More

Plus an elegant mix of suede and leather.

BornxRaised's Collection for Union 30th Anniversary Draws From Shared Vision of LA
Fashion

BornxRaised's Collection for Union 30th Anniversary Draws From Shared Vision of LA

Commemorating community.

NBA and Nike Revitalize Partnership With Air Force 1 High "White/University Gold" Colorway
Footwear

NBA and Nike Revitalize Partnership With Air Force 1 High "White/University Gold" Colorway

The collaborative pair comes prepared with metallic silver plates, NBA logos and gum bottoms.

elephant TRIBAL fabrics FW21 Infuses Retro Silhouettes With Tangible Texture
Fashion

elephant TRIBAL fabrics FW21 Infuses Retro Silhouettes With Tangible Texture

The Japanese label gently tinkers with tradition.


Nike Golf NRG Pack Features a Recycled Palette
Footwear

Nike Golf NRG Pack Features a Recycled Palette

Created from 100% recycled materials.

Bajowoo's 99%IS- Re-Issues Gobchang Pants in an Array of Colors
Fashion

Bajowoo's 99%IS- Re-Issues Gobchang Pants in an Array of Colors

Offered in 8 Colorways.

New Balance 991 Takes On Freshly-Brewed Cappuccino Tones
Footwear

New Balance 991 Takes On Freshly-Brewed Cappuccino Tones

Plus a high-quality material blend of soft suedes and sporty mesh.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.