Palace Skateboards and Stella Artois Tease Partnership

As seen across both brands’ social channels.

Food & Beverage
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Palace Skateboards and Stella Artois have officially teased an upcoming beverage partnership.

Over the weekend, Palace and Stella Artois released a photo of what appears to be a cross-collaboration between the iconic skate brand and Belgian-heritage alcoholic beverage.

Aside from the social media teasers, neither brands have spoken more about the collab, leaving fans wondering about the latest news from Palace and Stella. Fans are left to their imaginations wondering what the brands have in store for Palace’s official entry into the beer industry. This is not the first time Palace has partnered with an alcoholic beverage company. Back in 2017, Palace Skateboards x Ciroc launched their first collaboration together and subsequently brought the partnership back in 2020.

With each social media teaser, the brands have redirected each post to the other brand, causing a continuous loop of mystery amongst Palace Skateboards and Stella Artois enthusiasts.

Check out the social media posts below.


In other beverage news, Hennessy taps artist Liu Wei for Lunar New Year edition bottle.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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