Here's to the Dreamers: Porsche Looks Back on 20 Years in Asia-Pacific

In its new short film, the iconic automotive brand captures the grit and determination of those who dare to dream.

Automotive 
4,950 Hypes 1 Comments

Behind the wheel of every Porsche is somebody who has dreamed big — and after two decades operating in Asia-Pacific, the luxury automotive marque salutes the dreamers. To celebrate its 20th anniversary in the region, Porsche is releasing a new short film titled The Dreams that Drive Us — dedicated to those who follow their dreams, despite the challenges, to manifest these visions into reality.

A Story of Perseverance

When Porsche formally established operations in Asia-Pacific in 2001, the region was still reeling from the aftershocks of the 1997 Asian financial crisis. But it’s these times of chaos that also breed opportunity — fertile ground for dreamers to disrupt the established order.

Singapore’s explosive growth following this period is a textbook example of this pioneering spirit in action and the potential of an entire region. Overcoming not just the 1997 financial crisis, the Lion City has also weathered the SARS epidemic of 2003, the 2008 global recession, and the ongoing COVID pandemic; in the same period, Singapore has achieved a near-fourfold increase in GDP, making the city-state one of the wealthiest places on earth.

The rest of Asia-Pacific is similarly driven by dreams, from highly developed global cities like Hong Kong, Seoul, and Taipei, to countries that have developed to become modern and enviable places to live, work and play, like Vietnam, Malaysia and Thailand.

The success of the Asia-Pacific region provided prime conditions for Porsche’s own success. In a region with diverse cultures and languages, the German sports car manufacturer has successfully developed several markets to stand on their own, including China, Korea and Taiwan.

As the marque prepares to open the next chapter in Asia-Pacific, it continues its pioneering spirit by constantly reinventing itself—while staying true to its roots as a timeless icon. This drive is reflected in the success of the Taycan, Porsche’s first all-electric sports car, and the strong inroads the company has made into EV infrastructure development to accelerate regional adoption, such as by partnering with Shell to launch the first-ever cross-border high-performance charging network in Singapore and Malaysia. It’s still early days, but the results are promising: 53% of all Porsche cars sold in the region in the third quarter of 2021 were electric (fully and hybrid).

Supporting the Dreamers

After 20 great years of growing with the Asia Pacific region, Porsche Asia Pacific has established strong roots in local communities, and is supporting the dreamers in two ways as they blaze new trails into the future.

The first is through the creative arts: Porsche reached out to the next generation of dreamers through digital creative space SCOPES and inspiring exhibitions such as Dale Chihuly’s “Glass in Bloom” exhibition at Singapore’s Gardens by the Bay; the brand will also engage in larger-than-life activations in the near future to encourage audiences around the region to remember their dreams.

Then there’s the commitment by Porsche to uplift dreamers to their fullest potential — to this end, it is partnering with United Women Singapore, a non-profit organization that advances women’s empowerment and gender equality, on a long-term program that will award bursaries to help women pursuing their studies with their living expenses, so they can focus on their academics. Besides the scholarship, the partnership will also provide opportunities for mentorships and internships at Porsche Asia Pacific.

Join Porsche Asia Pacific as it celebrates a historic milestone with a new generation of dreamers. For more information on the Porsche Taycan, head over to the official website.

Read Full Article
Presented by Porsche Asia-Pacific
Share this article

What to Read Next

Looking Back at 20 Years of Y-3
Footwear 

Looking Back at 20 Years of Y-3

The collaborative label has redefined contemporary fashion and footwear for two decades with minimal branding, elevated silhouettes, and more.

Brabus Goes Carbon Mad on the Porsche Taycan Turbo S
Automotive

Brabus Goes Carbon Mad on the Porsche Taycan Turbo S

Who needs extra power when your electric car looks this aggressive?

A Cargo Ship Carrying Luxury Vehicles from Audi, Lamborghini, Porsche, and Bentley Is on Fire in the Atlantic Ocean
Automotive

A Cargo Ship Carrying Luxury Vehicles from Audi, Lamborghini, Porsche, and Bentley Is on Fire in the Atlantic Ocean

1,100 of the vehicles are from Porsche.


Final Season of Netflix's 'Pacific Rim: The Black' To Air in April
Entertainment

Final Season of Netflix's 'Pacific Rim: The Black' To Air in April

Following a pair of twins seeking refuge in Sydney aboard Atlas Destroyer.

Sotheby's Launches 'CONTEMPORARY SHOWCASE: ANIME GO'
Art

Sotheby's Launches 'CONTEMPORARY SHOWCASE: ANIME GO'

Featuring original drawings and trading cards from ‘Pokémon,’ ‘Hunter x Hunter,’ Studio Ghibli, ‘Dragon Ball Z,’ ‘Yu-Gi-Oh!’ and more.

Wheaties Celebrates 100th-Anniversary With Collectible Michael Jordan Cereal Box
Food & Beverage

Wheaties Celebrates 100th-Anniversary With Collectible Michael Jordan Cereal Box

Following a Muhammad Ali Century Box earlier this year.

Cherry Los Angeles Opens New Holiday Store on Fairfax
Fashion

Cherry Los Angeles Opens New Holiday Store on Fairfax

And will raffle off a 1-of-1 Chevy C-10 pickup.

Earl Sweatshirt and Action Bronson Will Co-Headline a National Tour in 2022
Music

Earl Sweatshirt and Action Bronson Will Co-Headline a National Tour in 2022

With support from The Alchemist and Boldy James.

Pyer Moss’ Sculpt Sneaker Is Dropping in Teal
Footwear

Pyer Moss’ Sculpt Sneaker Is Dropping in Teal

Marking the label’s fifth Sculpt colorway.


Hear DMX’s Last Recorded Feature on Chris Webby’s New Single “We Up”
Music

Hear DMX’s Last Recorded Feature on Chris Webby’s New Single “We Up”

A posthumous collaboration between Webby and the late rapper.

Givenchy’s Fall 2022 Pre-Collection Elevates the House’s Tailoring Heritage
Fashion

Givenchy’s Fall 2022 Pre-Collection Elevates the House’s Tailoring Heritage

Meditating on volume, shape, signature hardware and subtle utilitarian detailing.

IBM and Samsung Say New Chip Design Could Extend Phone Battery Life to a Week
Tech

IBM and Samsung Say New Chip Design Could Extend Phone Battery Life to a Week

Utilizing a vertical method of stacking transistors.

Take a Look at the Billie Eilish x Nike Air Force 1 High
Footwear

Take a Look at the Billie Eilish x Nike Air Force 1 High

Expected to drop in early 2022.

Supreme Teases New Gundam Release With Action-Packed Animated Video
Gaming

Supreme Teases New Gundam Release With Action-Packed Animated Video

“WHAT HOOD IS THIS!?”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.