Wheaties Celebrates 100th-Anniversary With Collectible Michael Jordan Cereal Box

Following a Muhammad Ali Century Box earlier this year.

Food & Beverage
2,492 Hypes 0 Comments

For its 100th anniversary, Wheaties pays tribute to basketball icon Michael Jordan as part of its ongoing year-long centennial celebration.

“A modern-day legend and inspiration for champions of all ages, Michael Jordan is an incredible athlete, humanitarian and entrepreneur,” said Kathy Dixon, senior brand experience manager for Wheaties. “We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history.”

The limited-edition century box sees Jordan appearing for the 19th time, having first appeared on the box cover in 1988. The new Jordan cover joins the Muhammad Ali Century Box which kicked off celebrations earlier this year. “The athletes featured in the commemorative series are those who transcend sports and decades as the brand looks to its next 100 years,” said Wheaties in a press release. As part of the year-long celebration, Wheaties will also partner with Jordan’s NASCAR team 23XI Racing and its driver Bubba Wallace.

The collectible Michael Jordan Gold Foil Box is now available for $25 at the Wheaties website, while the Michael Jordan Wheaties Century Box is available at grocery stores nationwide for $5 USD.

In other food and beverage news, watch this Iron Chef turn Domino’s into a gourmet meal.

Read Full Article

What to Read Next

The Complete Set of Michael Jordan's Six Championship Sneakers Sells for $8 Million USD at Sotheby's
Footwear

The Complete Set of Michael Jordan's Six Championship Sneakers Sells for $8 Million USD at Sotheby's

Setting a new global record for game-worn sneakers at auction.

Rough Simmons Celebrates 5th Anniversary With Archive Collection
Fashion

Rough Simmons Celebrates 5th Anniversary With Archive Collection

Revisiting anime-inspired grails such as the Ora! Ora! Ora! Patched Bomber, Neo-Tokyo Bomber and Toyosato Hoodie.

Michael Jordan's Game-Worn and Signed Air Jordan 11s From the 1996 NBA Finals Auctions for $482,600 USD
Footwear

Michael Jordan's Game-Worn and Signed Air Jordan 11s From the 1996 NBA Finals Auctions for $482,600 USD

The Finals series saw the Chicago Bulls defeat the Seattle Supersonics 4-2.


Michael B. Jordan Introduces Sea Moss Beverage Brand MOSS
Food & Beverage

Michael B. Jordan Introduces Sea Moss Beverage Brand MOSS

In partnership with DrSmood, available in flavors like Pure, Mango Ginger and Pomegranate to start.

Cherry Los Angeles Opens New Holiday Store on Fairfax
Fashion

Cherry Los Angeles Opens New Holiday Store on Fairfax

And will raffle off a 1-of-1 Chevy C-10 pickup.

Earl Sweatshirt and Action Bronson Will Co-Headline a National Tour in 2022
Music

Earl Sweatshirt and Action Bronson Will Co-Headline a National Tour in 2022

With support from The Alchemist and Boldy James.

Pyer Moss’ Sculpt Sneaker Is Dropping in Teal
Footwear

Pyer Moss’ Sculpt Sneaker Is Dropping in Teal

Marking the label’s fifth Sculpt colorway.

Hear DMX’s Last Recorded Feature on Chris Webby’s New Single “We Up”
Music

Hear DMX’s Last Recorded Feature on Chris Webby’s New Single “We Up”

A posthumous collaboration between Webby and the late rapper.

Givenchy’s Fall 2022 Pre-Collection Elevates the House’s Tailoring Heritage
Fashion

Givenchy’s Fall 2022 Pre-Collection Elevates the House’s Tailoring Heritage

Meditating on volume, shape, signature hardware and subtle utilitarian detailing.


IBM and Samsung Say New Chip Design Could Extend Phone Battery Life to a Week
Tech & Gadgets

IBM and Samsung Say New Chip Design Could Extend Phone Battery Life to a Week

Utilizing a vertical method of stacking transistors.

Take a Look at the Billie Eilish x Nike Air Force 1 High
Footwear

Take a Look at the Billie Eilish x Nike Air Force 1 High

Expected to drop in early 2022.

Supreme Teases New Gundam Release With Action-Packed Animated Video
Gaming

Supreme Teases New Gundam Release With Action-Packed Animated Video

“WHAT HOOD IS THIS!?”

El Pollo Loco Launches Loco Gifts and Gear Store Featuring Famed Latino Creators
Fashion 

El Pollo Loco Launches Loco Gifts and Gear Store Featuring Famed Latino Creators

Presented by El Pollo Loco
Its first-ever online merch shop celebrates LA’s vibrant Mexican heritage through surf, skate, apparel and more.

Seiko Reimagines 1968 Dive Watch Produced For Antarctic Expedition
Watches

Seiko Reimagines 1968 Dive Watch Produced For Antarctic Expedition

Dropping two limited editions in January.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.