Smiley and H&M Come Together for a '90s-Inspired Collection

Reminiscent of the streetwear style in the ’90s.

Fashion
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After giving Crocs’ Classic Clog a vibrant makeover, Smiley has teamed up with H&M for a collaborative release, inspired by ’90s streetwear style.

Accompanying the good vibes, most items of the Smiley x H&M collection are constructed using sustainable materials. Comprised of a puffer jacket, vest, hoodies, tees, washed denim and joggers, the duo’s collaboration is covered in neutral hues like turquoise, purple and Smileys in signature yellow. Knitted beanies, necklaces and key chains are also featured in this assemblage. Standout items include the graphic tee with a distorted Smiley face and the tie-dye hoodie with a dripping smiley face and a tagline that reads “Give love back.”

Priced between $5 and $35 USD, the Smiley x H&M collection is now available in unisex offerings from H&M.

In case you missed it, Virgil Abloh’s hometown recently honored the late designer with “Virgil Abloh Day.”

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