The partnership is the first-of-its-kind cryptocurrency deal in professional sports where the NBA franchise will drop its NFTs on FTX. Warriors President and Chief Operating Officer Brandon Schneider commented on the partnership, “Cryptocurrency has a well-established worldwide community and is going to continue to be a major part of the sports, media and entertainment industries. In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”
The Warriors is the latest organization to join in on the NFT craze. Recently, Crypto.com has made a move to partner with the Philadelphia 76ers as well as the renaming of Staples Center to better associate themselves in the professional sports world. The Warriors are the first sports team to execute an NFT drop earlier this year. To commemorate the partnership, the Warriors and FTX will be gifting three Bitcoins to three different non-profit organizations across the Bay Area. The three recipients include Self-eStem, Mission Bit and Techbridge girls.
FTX U.S. President Brett Harrison said, “Through our partnership with Stephen Curry, we were introduced to the Warriors organization, and we are excited to partner with a franchise that aligns with our core values. The FTX US NFT Platform will provide a leading, safe and secure venue for the Warriors international fan base to access exclusive collectibles from the franchise.”
In case you missed it, Instagram has reportedly reached two billion users.