Vince Staples stars in a new collaboration between Beats and the iconic streetwear store Union. The partnership celebrates the store’s 30th anniversary, founded by Chris and Beth Gibbs in Los Angeles.
Inspired by the Pan-African flag, the limited-edition Beats Studio Buds feature a red, black and green colorway, which also serves as a tribute to Union’s legacy as a Black-owned business. The case for the headphones is emblazoned with the store’s frontman logo.
A longtime friend of the store, Staples appeared in a brief campaign film called “Home Sweet Home,” where he tries out Studio Buds for himself.
“Union has always championed local and Black art, music and fashion, and their L.A. store on La Brea is one of my favorite places to shop,” said Staples. “Beats and Union are family, so this campaign felt really authentic to be a part of.”
This release marks the first collaboration for Beats Studio Buds following its launch in June. Beginning Wednesday, December 1, the headphones will be available for $150 USD/19,800 Yen at Union’s L.A. and Tokyo locations and on the store’s L.A. and Tokyo websites.