Gucci and Balenciaga's Hacker Project Is Finally here

The non-collaboration even includes a co-branded Triple S.

Fashion
31,793 Hypes 15 Comments

After Gucci and Balenciaga announced their joint “Hacker Project” back in April of this year, the two houses have now released the co-branded collection. Described as “an exploration on ideas of authenticity and appropriation within the fashion industry,” the new capsule from the two Kering stablemates sees classic Gucci and Balenciaga silhouettes and codes combined to create something new.

Stand-outs include a rework of Gucci’s GG logo — transformed into a double B logo — which appears on puffa jackets, caps and even socks. Elsewhere, bags have been scrawled with graffiti declaring “This Is Not a Gucci Bag,” and the two label’s logos sit side by side on the crystal-encrusted hourglass suit.

Another key feature is the return of Balenciaga’s divisive Triple S silhouette. For the Hacker Project, the chunky sneaker arrives in two colorways, each of which is covered with nods to both the Gucci and Balenciaga influences.

Continuing the theme of the Hacker Project, each house sells items more commonly associated with the other. The Gucci web store offers items in Balenciaga’s floral print, as well as the Triple S colorways and technical jackets that recall other Demna Gvasalia-designed pieces. The Balenciaga web store focuses on the “This Is Not a Gucci Bag” accessories, as well as the flipped take on the GG logo.

The full “Hacker Project” from Gucci and Balenciaga is available now from both the Gucci web store and the Balenciaga web store.

In other fashion news, take another look at Balenciaga’s Skeletonics-themed Spring 2022 campaign.

Read Full Article

What to Read Next

Balenciaga Brings the Triple S Back in a Range of Faded Colorways
Footwear

Balenciaga Brings the Triple S Back in a Range of Faded Colorways

Choose from black, blue, red, green, or beige.

Balenciaga Immortalizes Triple S Sneaker and More in Laser Cube Crystal Glass Sculptures
Design

Balenciaga Immortalizes Triple S Sneaker and More in Laser Cube Crystal Glass Sculptures

Using the bubblegram technique to depict the Track, X-Pander, and Tyrex as if they’re floating in 3D crystal cubes.

Balenciaga's Newest "Object" Is a Mechanical Tiger Sculpture
Design

Balenciaga's Newest "Object" Is a Mechanical Tiger Sculpture

Retailing for $33,000 USD.


Balenciaga's Bulldozer Boot Is Full Berghain
Footwear

Balenciaga's Bulldozer Boot Is Full Berghain

Pre-order now for $1,190 USD.

LeBron James, Drake and Naomi Osaka Team Up To Invest in Sports Technology Company, Potentially Worth Billions
Sports 

LeBron James, Drake and Naomi Osaka Team Up To Invest in Sports Technology Company, Potentially Worth Billions

StatusPro aims to use extended reality to “create training and fan engagement products.”

Snoop Dogg Unveils Stacked Tracklist for 19th Studio Album 'Algorithm'
Music

Snoop Dogg Unveils Stacked Tracklist for 19th Studio Album 'Algorithm'

Featuring supergroup Mount Westmore, Mary J. Blige and more.

Kanye West Pays Elon Musk a Visit at SpaceX
Tech

Kanye West Pays Elon Musk a Visit at SpaceX

West and Musk have long been fans of one another.

Official Images of the KAWS x sacai Nike Blazer Low in Blue Have Surfaced
Footwear

Official Images of the KAWS x sacai Nike Blazer Low in Blue Have Surfaced

A classic silhouette with a signature sacai layering treatment and playful colorways by KAWS.

Tesla To Deliver EVs Without USB Ports in Lieu of Chip Shortages
Automotive

Tesla To Deliver EVs Without USB Ports in Lieu of Chip Shortages

Some customers were not made aware of this change until they bought their cars.


The Supreme x Nike SB Dunk High "By Any Means" in "Black/White" as Seen on Foot
Footwear

The Supreme x Nike SB Dunk High "By Any Means" in "Black/White" as Seen on Foot

A nod to the NY brand’s 2008 collection.

Take an Official Look at the Nike Air Max 90 "Siempre Familia"
Footwear

Take an Official Look at the Nike Air Max 90 "Siempre Familia"

Celebrating Día de los Muertos.

'Marvel's Avengers' Drops First Trailer Introducing Spider-Man
Gaming

'Marvel's Avengers' Drops First Trailer Introducing Spider-Man

Exclusive to PlayStation versions of the game.

Goodhood Drops Third Chapter of Its Collaborative “T-SHIRTNOW” Project
Fashion

Goodhood Drops Third Chapter of Its Collaborative “T-SHIRTNOW” Project

Featuring pieces with Parra, Brain Dead and more.

HBX Opens Pre-Orders for the Highly-Limited SECRET BASE Swarovski 'Astro Boy' Figure
Design

HBX Opens Pre-Orders for the Highly-Limited SECRET BASE Swarovski 'Astro Boy' Figure

Priced at $8,350 USD.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.