Carhartt WIP Delivers a Brooding Winter ‘21 Campaign
Focused on bringing life to “dark, cold landscapes”
Carhartt WIP has teamed up with filmmaker Joaquin Bayle and director Sylvain Sey to present a brooding campaign for its Winter ‘21 collection.
The new short film is an ode to winter in the city with neon-hued lights, clipped vignettes and a relatively dark overlay. Inspired by neo-noir thrillers like Nightcrawler, Edward Hopper paintings and early 2000s TV shows, the campaign focuses on bringing life to “dark, cold landscapes” and is the second time Carhartt WIP has worked with the duo.
The campaign video showcases select garments from the new collection, including a camel-colored puffer jacket, a deep navy workwear jacket with white stitching, a black coat with white Carhartt detailing on the back, a moss green cotton jacket and a stone blue puffer.
Check out the Winter ‘21 collection that’s available now on Carhartt WIP’s website.
In related news, The North Face revives its epochal ‘90s Trans-Antarctica collection.
