Acne Studios Launches Scarf Personalization Service
Working with Ronan Mckenzie to launch the program.
Swedish label Acne Studios has revisited its classic scarves, offering a personalization service for its signature “Vernon” style. The scarves arrive in a variety of different colors — including black, “Emerald Green,” “Light Grey Melange,” red, “Aubergine Purple” and “Rust” — can be customized using symbols, numbers and letters.
The customized details are available in pink, light blue, beige, light yellow or black embroidery, and include a variety of symbols chosen to celebrate Acne Studios’ belief in “equality, diversity and inclusion across the gender spectrum.”
To launch the personalization program, Acne Studios has partnered with photographer Ronan Mckenzie to showcase the scarves on creatives based in London. This includes Femi Adeyemi — founder of NTS — as well as artist Rhea Dillon, ’90s photographer Vinca Peterson and Jenna Fletcher of Oswalde.
The personalization service is available now from all Acne Studios stores and the label’s web store.
For more from Acne Studios, refresh your memory of the label’s Fall/Winter 2021 denim collection.
