Just as we began to think live shows were becoming a thing of the past, Ted Baker reignites the vibes with its “Street Party Sessions” taking place throughout October.
As part of its Fall/Winter 2021 rollout, the brand champions the cornerstones of British culture through the mediums of music and fashion. Adorned in the latest collection, Ted Baker enlists Little Simz, Alicai Harley, Joy Crookes, Bastille and Jungle for a series of unique live performances in the form of an interpretation of street parties.
Filmed in London’s Printworks, the sets are brought to life in collaboration with Eleven Studio. From Jungle’s bus stop performance to Little Simz’ pier party, each backdrop along with the accompanying hues, props and dances are chosen to represent the essence of Britishness that align with each artist.
As well as hosting the “Street Party Sessions” campaign, Ted Baker has teamed up with Keychange, a gender equality initiative supporting underrepresented UK artists and creatives. Through this partnership, the brand is committed to giving a voice to 12 women and gender minority talent from the initiative’s talent development program.
Ted Baker’s “Street Party Sessions” will run over five weeks and broadcast on the brand’s digital channels. For more information, check out the website.