Isaiah Rashad Delivers "THIB" Visual

A cut from his latest album, ‘The House Is Burning.’

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Isaiah Rashad has dropped off a music video for “THIB,” the title track from his latest album.

Directed by Gus Bendinelli, the accompanying visual begins with an exploding and burning house — alluding to the title The House Is Burning — and sees the TDE artist driving around the neighborhood, attending a party and getting sucked into a mirror. It ends with a clip of Rashad finishing up a painting of himself, harking back to the themes of Oscar Wilde’s The Picture of Dorian Gray.

In an interview with Rolling Stone, Rashad touched on why he titled the album The House Is Burning:

“It’s like a scenario that you either can lay down with the flames or die from trying to hold on to material things and shit like that, or you can get out in a timely manner. And if it all burns down, you still going to try to figure it out, right? Because if not, you might as well just lay in that motherf*cker. You got to start over. Shit, sometimes you got to start over two, three, four times, man. Five times, six times. It’s just that type of shit. That’s all it means.”

Watch Isaiah Rashad’s “THIB” visual above.

Elsewhere in music, the MF DOOM estate has announced a tribute and fundraising event.

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Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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