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Any designer under the age of 40 who has produced at least womenswear, menswear or genderless collections may apply and the prize is open to creatives based anywhere in the world. After parsing the immense pool of applicants, judges will select a group of designers to head to the semi-final event; following this, a winning designer will be crowned and awarded with €300,000 EUR (approximately $365,000 USD).
Following this, the winning designer will then receive mentorship from LVMH teams in a variety of fields that include sustainable development, marketing, management, copyright and more. The Karl Lagerfeld or Special Jury Prize will be awarded to a runner-up, who will receive €150,000 EUR (approximately $182,000 USD) and a one-year mentorship. Finally, 2021’s LVMH Prize will continue the tradition of distinguishing fashion school students by inviting three 2020 or 2021 grads to join the design studio of an LVMH brand for a year.
Visit the LVMH Prize’s website to sign up and view the rules until applications close on February 28. After the designers have been selected, they’ll participate in an online-only semi-final from April 6 to 11.