Sneaker Start-up Atoms Drops Model 000 in "Tie-Dye Blue" Colorway

Backed by big name investors ranging from Alexis Ohanian to Chamillionaire.

By
Footwear
2,864 Hypes 2 Comments

Footwear start-up and tech industry favorite Atoms has revealed a new colorway of its Model 000 silhouette. The sneaker has been dressed in a “Tie-Dye Blue” colorway inspired by the view of clouds against blue sky at the brand’s Brooklyn Navy Yard headquarters.

The tie-dye print has been created using a special sublimation technique and environmentally-friendly ink, with a recycled polester upper and recycled brass metal eyelets also reinforcing the sneaker’s sustainable credentials. Elsewhere, the sneaker features Atoms’ antimicrobial technology and comforting foam midsole.

Since it was founded by Sidra Qasim and Waqas Ali, Atoms has become a tech-industry favorite. So far, investors in the sneaker company include Alexis Ohanian (co-founder of Reddit), Chris Anderson (curator of TED Conferences), Jeff Weiner (exectuive chairman and ex-CEO of LinkedIn) and Jacqueline Novogratz of Acumen. Away from the tech industry, Atoms has also drawn investment from E-40 and Chamillionaire.

Take a look at the Model 000 in “Tie-Dye Blue” in the gallery above. For more information head to the Atoms web store, and if you’d like to order a pair you can text TIE-DYE BLUE +1 (917) 540-8458. Orders are open from Septebmer 21 to Septebmer 27. Each pair is made-to-order and personalized, and will be shipped within approximately five weeks.

In other footwear news, END. has reunited with adidas Originals.

Read Full Article

What to Read Next

Jumpman's MLB Family Comes Together on Jordan Max 200 PE and Is Gifted Exclusive AJ5s
Footwear

Jumpman's MLB Family Comes Together on Jordan Max 200 PE and Is Gifted Exclusive AJ5s

Take a closer look at the super rare pairs.

Reception Delivers Imperfect Kitchen Wear for Spring/Summer 2021
Fashion

Reception Delivers Imperfect Kitchen Wear for Spring/Summer 2021

Continuing its long-running culinary influence.

U.S. Customs and Border Protection Mistakes OnePlus Buds for "Counterfeit Apple AirPods"
Tech 

U.S. Customs and Border Protection Mistakes OnePlus Buds for "Counterfeit Apple AirPods"

After the CBP proudly tweeted its accomplishment, OnePlus replied, “Hey, give those back!”


A Closer Look at the Case Study Vault by Vans Paisley Old Skool
Fashion 

A Closer Look at the Case Study Vault by Vans Paisley Old Skool

With a Paisley pattern made from Case Study’s ampersand logo.

Fred Perry and Raf Simons Pay Homage to Legendary London Venue
Fashion

Fred Perry and Raf Simons Pay Homage to Legendary London Venue

A collection that celebrates The 100 Club’s rich history.

NBA YoungBoy Drops Menacing "Dead Trollz" Visual
Music

NBA YoungBoy Drops Menacing "Dead Trollz" Visual

The Baton Rouge rapper’s ‘Top’ is projected to open at No. 1 on the Billboard 200.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.