Kraft Rebrands Mac 'N Cheese As Breakfast Food

“56% of parents have served their kids Mac ‘N Cheese for breakfast.”

By
Food & Beverage
12,458 Hypes 12 Comments

Kraft has just announced the rebranding of one of its staple comfort foods — Macaroni and Cheese. With the current number of families confined to their homes during the current COVID-19 pandemic, Kraft Heinz is encouraging its consumers to enjoy Mac ‘N Cheese, not only for dinner but also as a viable breakfast option.

Since Mac ‘N Cheese has an average shelf life of two years and affordable price, it’s often stocked in bulk and eaten by a loyal following. During this pandemic, Kraft’s stock has grown 9 percent as many look for easily-prepared foods that can be cooked at home. In a recent finding, 56 percent of parents have served their kids Mac ‘N Cheese for breakfast which has led the grocery manufacturer to repackage its iconic food in a limited-edition “Breakfast Box.” The box will come with a cup, a coloring mat and a magnet. Those ready to eat Mac ‘N Cheese all day long can expect the “Breakfast” packaging to arrive at stores in the coming weeks.

For more food-related news, Nissin celebrates 100 billion Cup Noodle sold.

Read Full Article

What to Read Next

Prada Presents Pastels for Chinese Valentine's Day Capsule
Fashion

Prada Presents Pastels for Chinese Valentine's Day Capsule

Reworking bucket hats, the Re-Edition bag, and miniature everyday essentials.

Jamila Woods Releases Her First Single of 2020, "SULA (Paperback)"
Music

Jamila Woods Releases Her First Single of 2020, "SULA (Paperback)"

Inspired by the 1973 Toni Morrison novel of the same name.

Korean Air Reports $125M USD Quarterly Profit Despite Coronavirus Travel Restrictions
Travel 

Korean Air Reports $125M USD Quarterly Profit Despite Coronavirus Travel Restrictions

A standout amongst the devastated global aviation industry.


The Aviar R67 Is What Happens When You Fuse a '67 Mustang With a Tesla Model S
Automotive

The Aviar R67 Is What Happens When You Fuse a '67 Mustang With a Tesla Model S

840 HP, 0-62 MPH in 2.2 seconds, and 507 miles of range.

Daniel Kaluuya and Lakeith Stanfield Front Black Panther Biopic
Entertainment

Daniel Kaluuya and Lakeith Stanfield Front Black Panther Biopic

The first trailer for “Judas and the Black Messiah” is here.

This Mercedes-Benz 190E 2.5-16 Evolution II Is a $200k USD Slice of '90s DTM History
Automotive

This Mercedes-Benz 190E 2.5-16 Evolution II Is a $200k USD Slice of '90s DTM History

This highly-collectible classic is number 105 of 500 built.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.