Nissin Celebrates 100 Billion Cup Noodle Sold

Celebrating the achievement with special packaging.

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Food & Beverage
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After nearly 50 years, Nissin has reached a new milestone for number of Cup Noodles sold; the company just surpassed 100 billion units since its 1971 debut.

To celebrate the remarkable achievement, Nissin is putting out special packaging for its original Cup Noodle flavor. Each one will feature popular Japanese slangs used in the last 50 years, accompanied by the year it became popularized. Words like “Techno Cut” (1983), referring to a popular haircut in the ’80s, or the phrase “Cho very good” (1996), which is a humorous way of saying “very good,” are but a few colloquialisms immortalized on the products. There will be 60 different variations in total, offering a glimpse of how the Japanese language has evolved throughout the decades Nissin has been in business.

On top of the limited-edition packaging, Nissin will be giving away 1,000 collectible telephone cards in a Twitter raffle. To enter, follow Cup Noodle’s Twitter account and retweet its tweet from July 27.

In case you missed it, check out a plastic Cup Noodle model Bandai, SPIRITS and Nissin put together.

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