A Behind-The-Scenes Look at 424 and Arsenal's Formalwear Partnership
Exploring the friendship between Guillermo Andrade and Héctor Bellerín.
Earlier this season, 424 was announced as the official formalwear partner for Arsenal F.C., with several projects for both the men and women’s teams. In the short film above, it earmarks the beginning of this two-year collaborative campaign.
The behind-the-scenes journey, documented in 13 minutes, highlights the friendship between 424 co-founder Guillermo Andrade and Arsenal vice-captain Héctor Bellerín. According to Bellerín, who co-curated the formalwear, “this short-film was to showcase that this isn’t your typical advertising campaign, there’s a lot of passion and reasoning behind why we are doing this.”
On Andrade’s part, he expresses in the film how “football gave him the opportunity to have [his] first dream,” and his appreciation for the partnership. “We are so proud of this collaboration with Arsenal, if you were going to pick a club that you would want to design a suit for, it would be them.”
Check out the short film above, and visit B-Engaged’s YouTube channel for more behind-the-scenes footage.
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