Ian Isiah Shares New "Loose Truth" Music Video Starring Essential Care Workers

His upcoming Chromeo-produced ‘AUNTIE’ project will release later this year.

By
Music
3,750 Hypes 5 Comments

Ian Isiah spent Independence Day debuting a soulful new single titled “Loose Truth” complete with a music video celebrating the essential workers on the frontlines fighting the coronavirus pandemic, Black Lives Matter activists and families and friends close to him. The visual follows “N.U.T.S” or (“N*GGA YOU THE SH*T”) and the announcement that his Chromeo-helmed AUNTIE project would be arriving later this summer.

Frequent collaborator Thuan Tran helmed the visual for “Loose Truth,” adding some nostalgic grain to the aesthetic to match the vintage funk and gospel sensibilities in the sonics. Ian shares the spotlight with Brooklyn’s essential workers and pays tribute to his community through candid shots of the BLCK MRCY Music Collective outside of brownstone stoops and in public gardens. Late last month Ian performed at the Black Power Live virtual music festival alongside Black Lives Matter co-founder Patrisse Cullors.

“This music video was made to show the world that direct support to local Black and POC essential workers is a top priority,” Ian said in a press release. “Each family blessed me tremendously and it’s my duty to return the love. Massive thanks to Cash App for partnering up with me to deliver that blessing – right back into their pockets. Small organizations matter just as much as large ones do. As a matter of fact, direct support is an immediate response. Put the blessings in the pocket nearest to you and enjoy the beauty in the return.”

Watch the powerful new music video above and stream “Loose Truth” below. Stay tuned for Ian’s upcoming AUNTIE project to release in the near future. In more music updates, Kenny Mason premiered a new single “Storm” in his first major release since his debut album Angelic Hoodrat.

Read Full Article
Image Credit
Thuan Tran

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Chase Hall and February James Explore Black Identity in Intimate Portraits
Arts

Chase Hall and February James Explore Black Identity in Intimate Portraits

Two solo presentations to run concurrently at Chicago’s Monique Meloche Gallery.

Kenny Mason Premieres New Song "Storm"
Music

Kenny Mason Premieres New Song "Storm"

Following his debut ‘Angelic Hoodrat’ project.

WNBA Dedicates 2020 Season to Social Justice
Sports 

WNBA Dedicates 2020 Season to Social Justice

Founding The Justice Initiative and Social Justice Council and creating Black Lives Matter uniforms.


Pusha T and Young Thug Feud Over Drake Diss on Unreleased Pop Smoke Song (UPDATE)
Music

Pusha T and Young Thug Feud Over Drake Diss on Unreleased Pop Smoke Song (UPDATE)

“Paranoia” was ultimately left off of ‘Shoot for the Stars, Aim for the Moon.’

Listen to Akai Solo's New Album 'Eleventh Wind'
Music

Listen to Akai Solo's New Album 'Eleventh Wind'

The Brooklyn rapper’s latest offering.

Nike, FedEx, Pepsi, Walmart Add Pressure to Rename Washington Redskins
Sports

Nike, FedEx, Pepsi, Walmart Add Pressure to Rename Washington Redskins

The corporations join the push initiated by Native and activist groups.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.