NOAH Designs Special T-Shirt for New Osaka Store

Depicting a popular motif from Japan’s rural craft culture.

By
Fashion
7,099 Hypes 2 Comments

NOAH has designed a special T-shirt to commemorate the opening of the label’s new store in Osaka. This release follows NOAH’s collaboration with Vuarnet for a set of eyewear and apparel.

The graphic tee is emblazoned with a print of a carved wooden bear depicted with a salmon in its mouth, a traditional artwork originally derived from Switzerland but later adopted by “Japanese farmers as a source of income in the winter months” — the motif is called Kibori kuma. It’s a popular carving that’s become a large part of Japan’s rural craft, often “found in the homes of many of their grandparents.” Taking to Instagram, NOAH acknowledged that the store’s opening, amidst COVID-19, comes at a “strange time,” but the label expressed hope for things to return to normal for Japan and the rest of the world.

Marking NOAH’s second location in Japan, the new store will open on June 27 on Orange street in Minami-Horie, Osaka — the T-shirt will be available at the physical location as well as its Japan website.

In case you missed it, check out the label’s Olympic-themed “Scallops” T-shirts.

View this post on Instagram

It has become a tradition of ours to commemorate a new Noah store opening with a special tee. Next Saturday we will be opening our second store in Japan. This time on Orange street in Minami-Horie, Osaka. – The depiction of a carved wooden bear with a salmon in its mouth is called Kibori kuma. Although originating in Switzerland, they were adopted by Japanese farmers as a source of income in the winter months. They have become a part of Japanese rural craft culture and, according to our japanese team, can be found in the homes of many of their grandparents. – It certainly feels like a strange time to be opening a new store, and while things in Japan, much like the rest of the world, have not got back to normal, we hope we can get there carefully and share this amazing new project with the world. – Noah Noodle Shop ? Osaka opens June 27th. This tee will be available for sale at the grand opening as well as on our new Japanese online store. Link in bio. @noahclubhouse

A post shared by Noah Clothing (@noahclothing) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Celebrate Go Skate Day With Fan Favorite SBs
Footwear 

Celebrate Go Skate Day With Fan Favorite SBs

Presented by GOAT
The influence of the Dunk’s style in the world of sports and skate culture cannot be understated.

KAPITAL's FW20 Collection Is Filled With Intricate Patchwork Pieces
Fashion

KAPITAL's FW20 Collection Is Filled With Intricate Patchwork Pieces

Mix-and-match garments for cold weather layering.

Kurt Cobain's MTV Unplugged Guitar Auctioned for $6M USD
Music

Kurt Cobain's MTV Unplugged Guitar Auctioned for $6M USD

Setting the record for the most expensive guitar ever sold.


Wale's Addresses Social Climate in Sobering New EP 'The Imperfect Storm'
Music

Wale's Addresses Social Climate in Sobering New EP 'The Imperfect Storm'

Produced by McClenney and Bizness Boi.

Nike's Air Max 95 Arrives in Crisp Clean Monochrome
Footwear

Nike's Air Max 95 Arrives in Crisp Clean Monochrome

Minimal shading to bring out textural contrast.

Gucci Increases Handbag Prices to Dampen Coronavirus Blow

Gucci Increases Handbag Prices to Dampen Coronavirus Blow

The Italian luxury house makes a strategic move.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.