NOAH Designs Special T-Shirt for New Osaka Store

Depicting a popular motif from Japan’s rural craft culture.

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NOAH has designed a special T-shirt to commemorate the opening of the label’s new store in Osaka. This release follows NOAH’s collaboration with Vuarnet for a set of eyewear and apparel.

The graphic tee is emblazoned with a print of a carved wooden bear depicted with a salmon in its mouth, a traditional artwork originally derived from Switzerland but later adopted by “Japanese farmers as a source of income in the winter months” — the motif is called Kibori kuma. It’s a popular carving that’s become a large part of Japan’s rural craft, often “found in the homes of many of their grandparents.” Taking to Instagram, NOAH acknowledged that the store’s opening, amidst COVID-19, comes at a “strange time,” but the label expressed hope for things to return to normal for Japan and the rest of the world.

Marking NOAH’s second location in Japan, the new store will open on June 27 on Orange street in Minami-Horie, Osaka — the T-shirt will be available at the physical location as well as its Japan website.

In case you missed it, check out the label’s Olympic-themed “Scallops” T-shirts.

View this post on Instagram

It has become a tradition of ours to commemorate a new Noah store opening with a special tee. Next Saturday we will be opening our second store in Japan. This time on Orange street in Minami-Horie, Osaka. – The depiction of a carved wooden bear with a salmon in its mouth is called Kibori kuma. Although originating in Switzerland, they were adopted by Japanese farmers as a source of income in the winter months. They have become a part of Japanese rural craft culture and, according to our japanese team, can be found in the homes of many of their grandparents. – It certainly feels like a strange time to be opening a new store, and while things in Japan, much like the rest of the world, have not got back to normal, we hope we can get there carefully and share this amazing new project with the world. – Noah Noodle Shop ? Osaka opens June 27th. This tee will be available for sale at the grand opening as well as on our new Japanese online store. Link in bio. @noahclubhouse

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