12-Year-Old Keedron Bryant Signs With Warner Records

The creator behind the George Floyd anthem.

By
Music 
6,888 Hypes 1 Comments

Keedron Bryant has just signed with Warner Records. The 12-year-old singer garnered wide acclaim when his poignant video about George Floyd went viral. Bryant began singing at the young age of five and has cultivated a distinctive voice, working closely with his mother on songwriting.

Titled “I Just Wanna Live,” the video received nods from the likes of Barack Obama, LeBron James, Janet Jackson and more. Keedron’s mother Johnnetta Bryant wrote the lyrics to the song. The video of George Floyd dying “really hit my heart just so deeply because I am a mom to a black son. I have a black husband. I have black brothers, uncles, cousins, friends,” explained Johnnetta Bryant about the inspiration behind the lyrics. After seeing Bryant sing acapella in the video, producer Dem Jointz decided to “create music around [Bryant's] vocals,” contacting his family to share the reworked version with them. It brought attention to Head of Urban Marketing at Warner Records Chris Atlas, which eventually led to Bryant’s deal with the record label.

100 percent of the profits from “I Just Wanna Live” will be donated to the NAACP. Additionally, every stream of the song on Amazon Music will add $1 USD of donations for the first 24 hours of the song’s release, for up to $50,000 USD. “I Just Wanna Live” coincides with Juneteenth, a date that honors the emancipation of slaves in the United States.

In case you missed it, check out Kadir Nelson’s powerful portrait of George Floyd on The New Yorker.

Read Full Article

What to Read Next

KENZO and Vans Link up For Floral iPhone Cases
Fashion

KENZO and Vans Link up For Floral iPhone Cases

In three colorful prints.

Freddie Gibbs’ Name Holds Weight
Music 

Freddie Gibbs’ Name Holds Weight

It took only a few months to craft ‘Alfredo’ but over a decade for the best rapper in the game to get here.

Chanel Says Coronavirus Impact Will Affect Luxury Sector for Next Two Years
Fashion 

Chanel Says Coronavirus Impact Will Affect Luxury Sector for Next Two Years

Despite predicting a profitable year overall.


SUMMER SONIC 2020 Replaced as Archival YouTube Concert
Music

SUMMER SONIC 2020 Replaced as Archival YouTube Concert

Featuring performances by Radiohead, Arctic Monkeys, Linkin Park, Metallica and more.

LI-NING Drops Sweet Candy-Colored Fusion Rider Ace
Footwear

LI-NING Drops Sweet Candy-Colored Fusion Rider Ace

Summer-ready colors for the modern runner.

Slayter Premieres Resounding and Hard-Hitting New Project 'World Got Me F*cked Up, Vol. 1'
Music 

Slayter Premieres Resounding and Hard-Hitting New Project 'World Got Me F*cked Up, Vol. 1'

Alongside his new music video for “TRY SH*T” featuring Jay Critch.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.