Jacob & Co. Salutes Bugatti's Super Sport 300+ With $580,000 USD Timepiece
Only three pieces of the Twin Turbo Furious 300+ will ever be made.



Jacob & Co., known for its luxe timepieces and equally refined jewelry, is Bugatti for another watch inspired by the French company’s high-powered automobiles. The classic Bugatti Chiron inspired the previous partnership, but this new effort takes cues from Bugatti’s Chiron Super Sport 300+, yielding a watch dubbed the “Twin Turbo Furious Bugatti 300+.”
Extremely limited and eye-poppingly expensive — only three pieces will ever be made and each retails for $580,000 USD — the Twin Turbo Furious Bugatti 300+ is a top-shelf tribute to an unmatched hypercar. The Bugatti Chiron Super Sport 300+ recently set the world speed record when Le Mans winner Andy Wallace hit a jaw-dropping 304 mph in late September, and the Twin Turbo Furious Bugatti 300+ recognizes that feat with a stunning movement that incorporates two accelerated triple axis tourbillons that compensate for gravity’s effects with extreme precision.
Other notable touches include a handsome forged carbon and black DLC titanium case that echoes the exposed carbon fiber worn by the Super Sport 300+, with orange accents to match. A decimal minute repeated and mono-pusher chronograph with reference time are also present. The former delivers an audible chime that underscores ten minute intervals after the hours and before the minutes “to simplify the audible indication of time.”
“In Jacob & Co. we have found a partner, who understands the way we see exclusivity and how every object carrying the Bugatti name has to combine extreme power and the most sophisticated technology with pure luxury and the unmistakable Bugatti aesthetics and elegance,” said Bugatti president Stephan Winkelmann in a statement. “The Twin Turbo Furious is another product created in the spirit of this partnership.”
Read more about the Twin Turbo Furious 300+ on Bugatti’s website and speak with Jacob & Co. if you have nearly $600,000 USD burning a hole in your pocket.
A similarly limited mindset informs IWC‘s new Big Pilot’s Watch Big Date Spitfire Edition “Mission Accomplished” watch.