Stay Home Snaps: Caliroots

How the Stockholm staff is staying productive while sheltering.

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Fashion 
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Caliroots is one of Sweden’s go-to shops for streetwear, sneakers and everything in between. Like most retailers around the world, Caliroots is doing its best to adjust business strategies due to the COVID-19 pandemic in order to ensure the survival of its physical stores and e-commerce site. For its staff members, this means finding ways to stay creative while still remaining safe.

For the Caliroots’ team, the “new normal” means spending more time indoors and setting aside those few hours to take breaks and find some semblance of a healthy routine with walks in the park, listening to podcasts, learning to cook or just discovering new shows to binge on. To learn more about their day-to-day dealings, read on to see how the shop’s buyer, head of content and graphic designer are keeping stay-at-home life all together.


David Irigoyen, fashion buyer

What’s your daily routine?

I get up around 6 a.m. and take a shower before waking up the kids and making them breakfast and preparing them for school (luckily pre-schools and schools are still open here in Sweden).

While the kids have their breakfast, I start by checking the latest emails and work related stuff, then at 8:15 a.m. it’s time to take the little ones to pre-school. When I get back (usually at around 8:45 a.m.), I start grinding it out until lunchtime.

Where in your home do you like to work?

I think the best place to get stuff done is in the living room. That’s where we have the best light and most space.

What do you wear while working from home?

I try not to stray too much away from what I normally wear, but perhaps I’ll choose a comfier pant. Like today I picked a really old pair of Arts&Science pants that’s made in this super soft cotton linen mix twill fabric that still looks kinda luxe. I guess they’re my best stay-at-home-pants.

What are you eating now?

I’ve been eating a lot of take out from the local restaurants in my neighborhood. Gotta support the community! When I do cook, it’s usually something Chinese or Korean, like ma po tofu or bulgogi bao.

How do you stay in a good headspace while in isolation?

I go on lunch jogs every other day. I think this is a great way to fight cabin fever

What are you listening to, watching and/or doing for fun?

I’ve been listening to a lot of South African ’80s synth-boogie music lately, great vibes. I’m watching the final season of Homeland, Better Things and re-watching the Studio Ghibli films that have shown up on Netflix. The kids love both Ponyo and Totoro

What can you see out your window?

The main street in my neighborhood and spring blossoms starting to bloom out of the trees and bushes.

Who are you isolating with and what’s the vibe like?

My fiancé and I are both working from home now, pretty chill vibes. We’re sitting opposite each other in the living room, which is great.

What has been the biggest challenge of this situation for you?

I think the biggest thing is that I miss IRL face-to-face with my colleagues.


Allyson Shiffman, head of content

What’s your daily routine?

I wake up when I normally would for work, at 7 a.m., and put on a pot of coffee. Then I shower and apply my 10,000 face creams, get dressed and settle in for work at 8 a.m. I do a half hour of emails and/or “internet inspiration” before I come on Slack at 8:30 a.m. Since all of our productions are postponed or canceled, I spend most of my work day contacting cool people about producing content from home.

What do you wear while working from home?

I have a three sweatpant rotation (if I want to “dress up,” I’ll wear very baggy jeans) and many large T-shirts. If I’m cold I’ll wear a sweater, usually with stripes. My “go downstairs” shoes are my furry Rick Owens Birkenstocks.

Where in your home do you like to work?

Couch.

What are you eating now?

I am not exaggerating at all when I say I have started cooking for the first time in my life during this period. I am partial to the wok and anything that involves the hand mixer, which I didn’t even know I had until five days ago.

How do you stay in a good headspace?

By listening to podcasts about murder.

What have you been watching or doing for fun?

The Sims. I use the cheat code to get all the money and buy the biggest house in the neighborhood. Then I spend many hours decorating it. Afterwards I throw a house party so all the neighbors can come see how great my house is.

Who are you isolating with?

My boyfriend. He’s a lawyer who is also working from home. I didn’t understand what he did at work before and I still have no idea, but I honestly like being around him all day and I bet he would say the exact same thing.

What has been the biggest challenge?

Being so far away from my family. I would be far away from them anyway, but it feels extra far away right now.


Andrea Casaccia, AD/graphic designer

What’s your daily routine?

Alarm is always the same, at 6:30 a.m. I like to wake up and have time to have a nice breakfast and spend some time with the little one then start working at 8.30 a.m.

Where in your home do you like to work?

In my living/dining room… an open space with all my stuff.

What do you wear while working from home?

I like to dress as I would to leave my place to go to the office: Carhartt or Gramicci trousers, UNIQLO U T-shirt and KAPITAL shirt, except for my shoes, which I substitute with an old pair of Nike slides.

What are you eating now?

That’s the problem with working from home. Today it’s “cacio e pepe.”

How do you stay in a good headspace while in isolation?

I am lucky as I live next to a big natural park, so I can empty my head with a nice walk in the woods, heading to a calm spot with rocks and water. Nobody is there, only rabbits, seagulls and maybe some ducks and swans.

What are you listening to, watching and/or doing for fun?

In the morning I usually listen to the radio, it’s a routine. In the afternoon, Spotify and NTS. I started watching Wu Tang: An American Saga, Tiger King and See Know Evil, which I hadn’t watched before. Then I try to dedicate as much time as I can to my son.

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