Pyer Moss has just released the full trailer for its upcoming film, American, Also, planned for drive-in only premieres across the U.S. in keeping with social distancing measures.
A documentary-style look back at the last two years, American, Also sets the brand’s journey towards its Collection 3 fashion showcase at Brooklyn’s Kings Theatre against the venue’s once-upon-a-time ban of African Americans, to further drive “cultural and social hot button topics relating to the black experience” in American culture.
Pyer Moss’ founder and designer Kerby Jean-Raymond has, since 2013, taken his brand to global acclaim, and now, he’s brought it back home to his neighborhood of Flatbush, Brooklyn, and he wants the world to know he did it for his people.
“We’re more than a statistic, we’re more than the bad story, we’re more than killings, we’re more than that,” Kerby Jean-Raymond says in a clip from his upcoming film. “I’m really showing it for us. So the way I see you, is not the way that somebody who’s not of our culture is going to see you. And I want you to know, deliberately, that I’m speaking to you versus everybody else.”
Pyer Moss will be announcing premiere details for American, Also sometime early summer this year. After which, the film will also be released for public consumption.
In other related news, Pyer Moss has recently pledged $50,000 USD to small businesses impacted by the coronavirus.