MUJI Introduces Cricket Rice Crackers as Sustainable Snack

Will the insects save the earth?

By
Food & Beverage
12,276 Hypes 18 Comments

MUJI has introduced cricket rice crackers to its expansive lineup of snacks. The new product was made as a sustainable alternative to address the issue of finite resources in today’s exponentially growing world population. Insects have been a popular topic in conversations surrounding the issue, particularly food shortages. Not only have they been implicated to be economically beneficial, but have been proven to yield exceptional nutritional value, like high protein content.

MUJI partnered with Tokushima University in developing the snack’s recipe. It’s made with powdered crickets that are kneaded into the mix. According to MUJI, crickets, in fact, have a fragrant flavor close to that of shrimp, so the mixture for the crackers have been kept relatively simple, which is a bonus, considering the fact that the use of raw materials is minimized.

The snack is shaped in small bite-sized circles and comes in thin transparent packages of 56 grams — a miniature cricket illustration is placed on the left side of the bag as a pictorial label. Other benefits to using crickets as the main ingredient include high calcium and iron content and low greenhouse gas emissions in the farming process due to heightened production efficiency — less water and feeding required to raise the critters.

MUJI’s cricket rice crackers will land on May 20 on MUJI’s website for approximately $2 USD.

In case you missed it, check out MUJI’s linen slippers in Editor’s Picks for the list of best home slip-ons.

Read Full Article

What to Read Next

George Miller Confirms New 'Mad Max' Film Will Be Prequel to 'Fury Road'
Entertainment

George Miller Confirms New 'Mad Max' Film Will Be Prequel to 'Fury Road'

Following a younger Furiosa.

ABT Sportsline's Audi RSQ3 Is a 440 HP Baby SUV Pocket-Rocket
Automotive

ABT Sportsline's Audi RSQ3 Is a 440 HP Baby SUV Pocket-Rocket

Equipped with Quattro all-wheel-drive and 520 Nm of torque.

size? Dresses PUMA Future Rider and Style Rider in Split Colorways
Footwear

size? Dresses PUMA Future Rider and Style Rider in Split Colorways

Bringing a mismatched aesthetic to the sneakers.


atmos LAB and Manatash Craft Patchwork Bandana Capsule
Fashion

atmos LAB and Manatash Craft Patchwork Bandana Capsule

Comprising an open collar shirt, cargo utility shorts and a T-shirt.

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette
Footwear

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette

A classic suede shoe, originally released in the 1960s.

KennyHoopla Is Magnetic on New 'how will i rest in peace if i'm buried by a highway?//' EP
Music

KennyHoopla Is Magnetic on New 'how will i rest in peace if i'm buried by a highway?//' EP

Stream the post-genre Wisconsin’s new project now.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.