KUON has just shared an early look at its Summer 2020 collection, in which the brand is putting its own spin on sustainability with a fully upcycled range. Sticking to its ethos of delivering quality Japanese craftsmanship, the label has infused the laidback assortment with prints and patterns that reference the culture throughout.
Items like crewneck T-shirts, shorts, and button-downs have been crafted of KUON’s archival materials, utilizing Sashiko techniques, Japanese paper, and more for the eco-friendly collection. Shades of blue, yellow, and green make up the bulk of the spring-ready color palette, while khaki cargo shorts and bucket hats offer neutral complements to complete the looks.
Browse through the gallery above for a closer look at KUON’s Summer 2020 lookbook. Look out for the collection to release starting on April 28 at KUON’s official webstore.
Many brands have striven for sustainability in recent seasons as climate change has increasingly become a pressing issue. Ahluwalia, for one, recently dropped an exclusive capsule at MATCHESFASHION, featuring the likes of upcycled silk pieces, patchwork basics, and reclaimed denim.