J Balvin continues to drop new visuals for his latest Colores record, infused with the vibrant artwork of artist Takashi Murakami. His latest “Gris” was directed by Colin Tilley and focuses on the lack of color with a grey palette. A murky underwater intro leads to enhanced graphics of a lonely Balvin in bed, his heart still beating despite being alone after a fight with his partner. Smoke, dying flames and scorpions are also featured heavily in the ambitious video.
“The idea of making Colores came to me in a moment of leisure,” Balvin said in a press release. “I was calm and I got the idea of naming the album Colores. And I thought… ‘Why not name each song after a color?’ Each person will have their own perception of each color [in] the album. Maybe they can close their eyes and [‘Rojo‘] isn’t red to them, but blue.”
His “Azul”, “Negro” and “Rojo” VEVO Live Performances perfectly complimented the previously released “Amarillo”, each thematically expressing the importance of colors to the numerous emotions that led to the creation of the superstar’s latest full-length project.
Watch J Balvin’s “Gris” above and stream his LP below. In more music news, Pink Siifu dropped a new title track video for his upcoming album LP NEGRO, out April 9.