The North Face Japan Imagines a "Mountain Office" for Urban Exploration SS20 Campaign
Technical tailoring well-suited to pastoral vistas.
The Goldwin-operated Japanese arm of The North Face is taking a playful tact for TNF Urban Exploration‘s Spring/Summer 2020 campaign. “Mountain Office” lives up to the name, juxtaposing an office setting and appropriate garments in a sunny mountaintop setting, rich with flora and seasonal garments.
Weather-fighting parkas, breathable trench coats and belted climbing-style trousers appear throughout, offered in sophisticated solid tones ideal for casual office attire and relaxed trekking alike. Several items convert naturally from formal to functional, like the double-breasted Desert Trek jacket and matching Desert Slacks, both woven with stretch polyester that’s also water resistant. More casual items are also on hand, including the Nuptse Slide sandals — for easy transition from the hills to the office — and the Cozy Light Half-Zip, equally suited to brisk air conditioning and spring breezes.
Check out the new apparel on The North Face Japan’s store on Goldwin’s site and domestic stockists.
Elsewhere in Japan, the fashion-oriented TNF PURPLE LABEL joined monkey time for an exclusive seasonal partnership.
