Emerging Los Angeles/New York label Praying recently released its Spring 2020 collection with a family gathering themed lookbook. Led by Skylar Newman and Alex Haddad, Praying is inspired by a post-Internet aesthetic and drawing from elements of fast fashion, pop-culture, with underlying tones of religion and dogma.
The Spring 2020 range features sweaters, shirts and hats that are all marked by esoteric and whimsical designs that reveal a unique humourous element to the brand. Items that stand out in the “cursed” lookbook include the exaggerated Slightly Fatter NY Logo cap, self-labeling Father Figure Polo and Internet idea URL T-shirt. Other key pieces include the Hope Hoodie, Babies Hoodie, “Pass Me The F*cking Vino” T-shirt and K.Hole T-shirt.
Check out the lookbook above and shop the Spring 2020 on Praying’s website now.
We can expect to see a range of new graphics coming out for Summer ‘20 as well as several collaborations lined up for Holiday this year.
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For more contemporary fashion, Circulate’s SS20 collection establishes the fictional “Les Circulate Cabaret” in a celebration of Jazz legends.