SAINTWOODS and Helmut Lang Says "See You Soon" With Their Holiday 2020 Collab
Inspired by travel through air, land and sea.
Coming together once again, Helmut Lang and Montreal-based SAINTWOODS has now unveiled their upcoming collaborative Holiday 2020 collection.
Titled “See You Soon,” the special range is revealed via a playful lookbook photographed by David Brandon Geeting which highlights the inspiration of travel through air, land and sea. The campaign serves as an homage to creative communities tied to the two labels, featuring talent like Ian Isiah, Martine Ali, Leo Fitzpatrick and his son Otis, Coileray Collins and Bouba Savage.
The collaborative collection sees SAINTWOODS ethos of here, there and everywhere reinterpreted through the lens of Helmut Lang’s signature styles. Hoodies, T-shirt and sweatpants are all emblazoned with bold graphics that reveal a new take on collegial nostalgia and youth culture. Each illustrated print embodies means of transportation, with a cab graphic referencing Helmut Lang’s iconic taxi top ads from 1998 standing as the most prominent of the selection.
Check out the lookbook above and shop the “See You Soon” Holiday 2020 collection, priced between $165 to $295 USD, when it releases on Helmut Lang’s website and stores, SAINTWOODS’ website and at select retailers December 3.
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For more contemporary fashion, Fear of God recently presented its Seventh Collection Pre-Fall 2021.
