AFEW Celebrates Air Jordan 4 "Fire Red" Launch By Recreating Michael Jordan's 2003 Gatorade Commercial

Everything from the slam dunks to the trash talk is spot on.

By
Footwear
3,975 Hypes 2 Comments

Jordan Brand is slated to reissue one of its most anticipated retro releases of 2020 on Black Friday: the Air Jordan 4 “Fire Red”. In support of the launch, German retailer AFEW is celebrating its glorious return to the shelves by playfully honoring Michael Jordan via a comical recreation of his famous Young MJ vs. Old MJ Gatorade commercial that originally aired back in 2003.

In the video seen above, one of Germany’s high-flying dunkers Brian Butler plays 1-on-1 with an elder version of himself dressed in Uncle Drew-esque fashion. On the co-branded, dimly-lit hardwood, the “two” players show off slam dunks and mid-range jumpers, each respectively rocking the Air Jordan 4 “Fire Red” and Jumpman-branded crew socks on-foot. Furthermore, both parties accurately quote the now 17 year-old commercial by exchanging bits of banter that can be recognized through the trash talk phrases such as “You reach? I teach.” and “How you like that rainbow?”.

For parties interested in picking up a pair of this legendary colorway, you can find them launching globally come on November 28th for a retail price of $200 USD on Nike SNKRS and through select retailers like AFEW.

Elsewhere within the space of footwear, official images of the Nike Air Max 1 “Lemonade” have surfaced ahead of its November 25th drop.

Read Full Article

What to Read Next

How Have Virtual Fairs and Galleries Impacted Our Relationship To Art?
Arts 

How Have Virtual Fairs and Galleries Impacted Our Relationship To Art?

As the art world digitized in response to COVID-19, our survey shows most still prefer the in-person experience.

The Undertaker Officially Retires From WWE
Sports

The Undertaker Officially Retires From WWE

After 30 years of being in the ring, “The Deadman” is ready to rest… “in peace.”

Mugen's Tuned Honda N-One Is One Sporty Little Kei-Car
Automotive

Mugen's Tuned Honda N-One Is One Sporty Little Kei-Car

The rims, that carbon fiber exhaust, the body kit, those decals: fantastic.


Palace Holiday 2020 Jackets
Fashion

Palace Holiday 2020 Jackets

Featuring two William Shakespeare-inspired Varsity Jackets.

Palace Holiday 2020 T-Shirts and Long-Sleeves
Fashion

Palace Holiday 2020 T-Shirts and Long-Sleeves

Suitable for vegans.

Palace Holiday 2020 Accessories and Hats
Fashion

Palace Holiday 2020 Accessories and Hats

“Palaska” caps, leather tote bags and even Palace-branded Parker pens.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.