AFEW Celebrates Air Jordan 4 "Fire Red" Launch By Recreating Michael Jordan's 2003 Gatorade Commercial

Jordan Brand is slated to reissue one of its most anticipated retro releases of 2020 on Black Friday: the Air Jordan 4 “Fire Red”. In support of the launch, German retailer AFEW is celebrating its glorious return to the shelves by playfully honoring Michael Jordan via a comical recreation of his famous Young MJ vs. Old MJ Gatorade commercial that originally aired back in 2003.

In the video seen above, one of Germany’s high-flying dunkers Brian Butler plays 1-on-1 with an elder version of himself dressed in Uncle Drew-esque fashion. On the co-branded, dimly-lit hardwood, the “two” players show off slam dunks and mid-range jumpers, each respectively rocking the Air Jordan 4 “Fire Red” and Jumpman-branded crew socks on-foot. Furthermore, both parties accurately quote the now 17 year-old commercial by exchanging bits of banter that can be recognized through the trash talk phrases such as “You reach? I teach.” and “How you like that rainbow?”.

For parties interested in picking up a pair of this legendary colorway, you can find them launching globally come on November 28th for a retail price of $200 USD on Nike SNKRS and through select retailers like AFEW.

Elsewhere within the space of footwear, official images of the Nike Air Max 1 “Lemonade” have surfaced ahead of its November 25th drop.