Apple Is Reportedly Firing up Its Own Search Engine

A fallback option between Apple and Google.

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Tech
3,946 Hypes 2 Comments

Last week, the U.S. Department of Justice filed a lawsuit against Google alleging anti-competitive behavior, in particular with regards to the tech giant’s search engine. Part of the misconduct alleged to include a deal with Apple to set Google as its devices’ default search option. In light of this threat, Apple is now reportedly gearing up its own search engine quietly, hoping to pick up the opportunity if its deal with Google does become outlawed.

According to The Financial Times, the Californian company’s “Applebot” web crawler used to build databases of online content has become much more active recently, and iOS 14 users will find that typing into the phone’s search bar will bring up Apple’s own results. The company also hired Google’s former head of search John Giannandrea back in April 2018 and has since been regularly posting job listings for search engineers.

Apple has so far declined to comment following a request from The Financial Times. Stay tuned as the story develops.

Elsewhere in the tech world, AMD Radeon has released its own trio of graphics cards to rival NVIDIA.

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