Snapchat Turns to Sneaker Culture in New 'Kick Life' Original Series

Snapchat is expanding its Snap Originals to include a new series entitled Kick Life, which takes on various insider perspectives to reveal what it truly means to be a sneakerhead. Featuring the likes of sneaker culture pioneer, DJ, and producer Clark Kent, the series hones in on passionate personalities that have helped in pushing sneaker culture forward.

As seen in the trailer, the series will detail a variety of perspectives from influencers and creators alike who are embroiled within the sneaker sphere, whereby discussing their favorite sneakers and why, and much more. Viewable via the app, Snap Originals focuses in one some of the world’s most forward-thinking storytellers, sharing their personalities and passions via different original series.

You can take a look at the trailer for Snapchat’s new Snap Originals series Kick Life above and look out for the premiere on August 25.

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