Leading the pack is an array of hoodies, with the collegiate Obey Sports Hood, embroidered Jumble Obey Hood and a luxe graphic logo hoodie embroidered in gold and blue act as notable standouts.
Printed pieces in the collection include a paisley polar vest and pants, a brown animal print denim jacket, a wavy orange and purple cardigan and a checkerboard zip-up shearling. For the campaign, matching printed sets are separated and styled alone with various neutral pieces, with the exception of a full denim set with an all-over OBEY logo print. Brown, teal and deeper gold hues dominate the collection’s neutral palette to complement the variety of bold patterns throughout.
OBEY also took to updating a couple of brand mainstays for its new collection. The popular Straggler Flooded pant gets a longer length, while the “Commuter Collection” (a range of light-weight packable bags) will stay in production to play off of the brand’s city-dweller aesthetic.
OBEY has been rolling out various graphic tees over the past two weeks, but a full launch will be happening this Thursday, August 15 on the brand’s website.
For more in recent streetwear launches, take a look at Stüssy’s Fall 2019 campaign.