The visual kicks off with an animation of the Maryland rapper’s conversation with his label head, telling him he needs to change his image in order to sell more records. Logic gets a grill fitting and sports a white mink coat at a mall, and his rise to the typical drip-covered rapper begins.
As the video progresses, he continues to purchase items such as chains and a yellow Hummer before his posse robs him at gunpoint, taking all his ice with them. Guwop appears as an “Icy 101” professor, teaching a class on money, women, cars and bling. Logic’s career, however, ends with the label head tearing up his recording contract, ultimately leaving him with nothing.
Watch Logic and Gucci Mane’s “Icy” music video above.
In other music news, Drake’s Care Package is projected to debut at No. 1.