GUESS Jeans U.S.A. is celebrating the launch of its retro sports collection, GUESS Sport, at its annual LOT 5 experience in DTLA. Taking place at the label’s headquarters, the blow out event will pay homage to its history in sportswear with a selection of new collabs and interactive activities for attendees.
In addition to shopping collaborative offerings from PLEASURES, ROKIT, Babylon, Medicom and more, spectators can check out the event’s extensive schedule of programming, including a GUESS skatepark, futsal soccer field and its Venice Beach basketball exhibitions. The American label has planned an assortment of athletic-oriented skill tests and contests that will test the abilities of those who participate. For a more lowkey option, there will be a variety of onsite food options, a sports car show curated by PLEASURES and live music.
The event will take place at LOT 5 on August 24 and 25. To register to attend and to find the complete list of events, head to GUESS JEANS U.S.A.’s website.
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