IKEA Launches Typeface Inspired by Twitter's Response to Custom Couch Tool

SOFFA Sans is “the world’s comfiest font.”

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IKEA introduced a custom couch tool last week, encouraging Twitter users to create everything from a $15,000 USD sofa to swirling cushion mazes and even The Couchopticon. In honor of these clever seating arrangements, IKEA UK and customer experience agency Proximity London introduced an accompanying font on Friday, dubbed SOFFA Sans.

SOFFA Sans is comprised of rearranged couches from IKEA’s customization program and reportedly would cost $135,000 USD to recreate in reality. Luckily the typeface is free, utilizing the Vallentuna Hillared dark grey model as the base of its letters. “We’ve been really enjoying seeing the fun that people are having with our sofas and the innovative solutions they are creating,” Marcos Tejedor, living rooms sales leader for IKEA UK and Ireland said in a statement. “Inspired by their creativity, we’ve launched SOFFA Sans, the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”

Download the font and create your own bespoke couches on IKEA’s site.

Elsewhere, it was reported the IKEA plans to deliver robotic furniture by next year.

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Designboom

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