Justin Bieber's Drew House Delivers Plush Corduroys and Bold Smiley-Face Logos
A special drop is going down now.
L.A.-based label Drew House surfaced online last year with a pair of hotel slippers emblazoned with its peculiar smiley “Drew” face logo, notably popularized by famous friend and partner Justin Bieber. Fans have since kept tabs on the brand, which has been incrementally revealing more and more of its pieces, clad in a mix of faded brown and yellow tones.
Lensed under a warm golden haze, Drew House’s latest lookbook is captured in sunny Californian suburbs, showcasing an assemblage of casual staples like T-shirts, hoodies, crewnecks, pants and shorts. Spotlighting the series is a slew of button-ups, trousers, shorts and hoodies made from soft brown corduroy and cotton – the pieces are ethically processed in Los Angeles in limited quantities where treatments like garment-washing and dyeing have been applied for a unique texture. Other standouts include black and yellow hoodies with smiley-face branding, a high-collar long-sleeve and a graphic T-shirt.
Drew House’s latest collection will be available on hbx.com at 10 p.m. EST, June 28.
For more seasonal drops, take a look at Wayward Wheels and Girl Skateboards’ collaborative graphic capsule.
