Billionaire Boys Club Serves Up Psychedelic Imagery for Summer 2019

Layered-up graphics atop desert camouflage and tie-dye.

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Fashion
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Billionaire Boys Club delivers a fresh array of color-saturated layers for Summer 2019, offering up an array of warm weather essentials upgraded with bold colors and patterns. Tie-dye co-mingles with camouflage and map prints, yielding a chaotic, yet cohesive, selection of seasonal statement pieces.

Alongside the familiar Billionaire Boys Club branding, the BBC Astronaut logo also reappears, silhouetted with vibrant swirls of color and even transformed into a space helmeted-parrot. State park-like BBC graphics bolster several pairs of colorful running shorts, while classic logos appear on the side of trim track pants and embroidered across striped shirts. Elsewhere, the logos are distorted into wavy lines and hidden against contrasting splotches of tie-dye on jackets and T-shirts.

Loud items appear throughout the range, including half-and-half tie-dye shirts emblazoned with “LET HAPPINESS CONSUME YOU” and mushroom-patterned hats. One of the more off-kilter pieces is a life-preserver-style vest, underlining the range’s subtle nods to nautical style. This motif surfaces by way of map-printed tees and lightweight anoraks, complete with toggles for an adjustable fit on the hood. These design cues mesh neatly with BBC’s preferred sportswear styling, reinforced by varsity jackets and a green hoodie/short set, complete with tonal BBC branding.

Shop the Summer 2019 offering on Billionaire Boys Club’s website and at the label’s New York flagship.

For more colorful summer gear, check out the Summer 2019 goods from Stüssy

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