WWWM Debuts SS19 for the Next Generation of Korea

The label will take the pieces on a worldwide pop-up tour.

Fashion
4,540 Hypes 4 Comments

Seoul-based label WWWM is set to present its debut Spring/Summer 2019 collection on a world tour of pop-up shops at some of the worlds most luxurious concept stores.

Merging elements technical-influenced fabrics with contemporary, oversized cuts and designs, WWWM describes itself as “reinterpreting Seoul’s DNA in a different form and incorporating elements from various cultures to present a future-oriented, global vision” in line with the new generation in Korea, which is “creating something new, innovative and personal, out of the country’s conservative tradition.”

Standout pieces from the collection include the minimal cream trench coat which has been styled in the lookbook to contrast WWWM’s grey boiler suit, and the tent-like quarter-zip raincoat which features a large contrast WWWM logo. Other notable offerings include the selection of shirts, switching the aesthetic of the collection with oversized proportions on a classic checkered button-up.

Take a look at the entire collection in the gallery above, and make sure not to miss WWWM‘s next stop on its world tour at Lisbon’s TEM-PLATE store from April 24, before heading to Milan, Berlin, London, Paris, Hong Kong and New York.

For more on Korean streetwear, check out our recent streetsnaps with KB Lee of Emotionally Unavailable.

Read Full Article

What to Read Next

PROTOTYP Takes to the “Circuit" for Its SS21 Collection
Fashion

PROTOTYP Takes to the “Circuit" for Its SS21 Collection

Introducing the fictional racing team, Prototype Technology Company.

SUNNEI Presents the Future of Fashion for SS22
Fashion

SUNNEI Presents the Future of Fashion for SS22

While taking cues from nature and delivering a sustainable activewear line as well.

Wisdom Releases Limited "GEOMETRY" Series for SS21
Fashion

Wisdom Releases Limited "GEOMETRY" Series for SS21

Urban military-inspired forms.


Chiahung Su's SS22 Collection Investigates the Heritage of Taiwan
Fashion

Chiahung Su's SS22 Collection Investigates the Heritage of Taiwan

Focusing on traditional textiles of the region.

NBA Compiles the 50 Best Dunks From This Season
Sports

NBA Compiles the 50 Best Dunks From This Season

Just before the playoffs.

NEEDLES Drop Jackson Pollock-Esque Ghillie Sneakers
Footwear

NEEDLES Drop Jackson Pollock-Esque Ghillie Sneakers

Americana reworked.

Gucci's $4,500 USD Mickey Mouse Bag Is Now Available in Black
Fashion

Gucci's $4,500 USD Mickey Mouse Bag Is Now Available in Black

One for the collection?

'Game of Thrones' Season 8 Premiere Will be Shown in UK Cinemas
Entertainment

'Game of Thrones' Season 8 Premiere Will be Shown in UK Cinemas

Two hours before it hits TV.

Han Kjøbenhavn & PUMA Celebrate Vintage Sportswear for SS19
Fashion

Han Kjøbenhavn & PUMA Celebrate Vintage Sportswear for SS19

Covering sneakers, apparel and accessories.


Essentials: Carlo Rivetti of Stone Island
Fashion 

Essentials: Carlo Rivetti of Stone Island

The CEO shares with us his favorite travel items.

Martine Rose Drops $550 USD Square Toe Python Loafers
Footwear

Martine Rose Drops $550 USD Square Toe Python Loafers

Chain swinging.

A Potential Release Date Surfaces for the Patchwork Travis Scott x Nike Air Force 1
Footwear

A Potential Release Date Surfaces for the Patchwork Travis Scott x Nike Air Force 1

Mark your calendars.

Stream LSD's Summer-Ready 'Labrinth, Sia & Diplo 'Present... LSD' Album
Music

Stream LSD's Summer-Ready 'Labrinth, Sia & Diplo 'Present... LSD' Album

The debut release from the supergroup.

'Game of Thrones' Actor Iain Glen Is Set to Play Bruce Wayne in 'Titans'
Entertainment

'Game of Thrones' Actor Iain Glen Is Set to Play Bruce Wayne in 'Titans'

Jorah Mormont becomes the Dark Knight.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.