WWWM Debuts SS19 for the Next Generation of Korea

The label will take the pieces on a worldwide pop-up tour.

Fashion
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Seoul-based label WWWM is set to present its debut Spring/Summer 2019 collection on a world tour of pop-up shops at some of the worlds most luxurious concept stores.

Merging elements technical-influenced fabrics with contemporary, oversized cuts and designs, WWWM describes itself as “reinterpreting Seoul’s DNA in a different form and incorporating elements from various cultures to present a future-oriented, global vision” in line with the new generation in Korea, which is “creating something new, innovative and personal, out of the country’s conservative tradition.”

Standout pieces from the collection include the minimal cream trench coat which has been styled in the lookbook to contrast WWWM’s grey boiler suit, and the tent-like quarter-zip raincoat which features a large contrast WWWM logo. Other notable offerings include the selection of shirts, switching the aesthetic of the collection with oversized proportions on a classic checkered button-up.

Take a look at the entire collection in the gallery above, and make sure not to miss WWWM‘s next stop on its world tour at Lisbon’s TEM-PLATE store from April 24, before heading to Milan, Berlin, London, Paris, Hong Kong and New York.

For more on Korean streetwear, check out our recent streetsnaps with KB Lee of Emotionally Unavailable.

 

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