Here's What Went Down at Mercedes-Benz's Innovative EQ Home Pop-Up at SXSW

Electrifying Austin.

Automotive 
3,910 Hypes 0 Comments

Last week Mercedes-Benz unveiled its future-facing EQ Home pop-up in Austin, Texas at the tech-wing of the annual SXSW festival. Placing its revolutionary local emission-free EQC front and centre, futurologists, scientists, and tech-gurus were able to explore a number of exhibits, such as the all-electric Mercedes-Benz Formula E showcar, as well as attend events, listen to panel talks and and enjoy music acts from leading artists and visionaries. Presentations from influential speakers such as hacker-artist Thomas Webb, NASA astronaut Mike Massimino and OK Go! frontman Damian Kulash addressed the future and prospects for the kind of technology found in the local emission-free EQC and its potential to up-end the conventions of the automotive industry.

The three-days finished off with a steady stream of guests who were able to drive the all-electric Formula E show car and take in live music performances. Watch the video above to get a better look at what went on at the event and to find out more about the revolutionary technology driving the Mercedes-Benz EQC, head over to the brand’s site.

Mercedes-Benz EQ Home SXSW Event Round Up EQC All-Electric CarMercedes-Benz EQ Home SXSW Event Round Up EQC All-Electric CarMercedes-Benz EQ Home SXSW Event Round Up EQC All-Electric CarMercedes-Benz EQ Home SXSW Event Round Up EQC All-Electric Car

Read Full Article

What to Read Next

Tyler, The Creator Attended Kanye West's Most Recent Sunday Service
Music

Tyler, The Creator Attended Kanye West's Most Recent Sunday Service

Before the police were called for a noise complaint.

Haas Brothers x L'OBJET Link for Whimsical, Joshua Tree-Inspired Home Collection
Design

Haas Brothers x L'OBJET Link for Whimsical, Joshua Tree-Inspired Home Collection

65 pieces including incense burners, candle holders, tableware and more.

Patek Philippe Releases Its Aquanaut in "Khaki Green"
Fashion

Patek Philippe Releases Its Aquanaut in "Khaki Green"

The unofficial reissue of a very rare Aquanaut.


Take a Look Inside Sneakersnstuff's Los Angeles Flagship Store
Footwear

Take a Look Inside Sneakersnstuff's Los Angeles Flagship Store

Featuring a host of limited edition drops.

New 'Spider-Man: Far From Home' Posters Show Him in London, Venice & Berlin
Entertainment

New 'Spider-Man: Far From Home' Posters Show Him in London, Venice & Berlin

Get another look at Spider-Man’s Euro-trip.

Studio Visits: Rolf Ekroth
Fashion 

Studio Visits: Rolf Ekroth

The rising designer might be building Finland’s answer to Acne.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.