END. & New Balance Debut Incense-Inspired X-90 Collaboration

“Purple Haze.”

Footwear
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After collaborating on last year’s “Dusk” pack, New Balance and UK-based retailer END. are back with another joint release. Featuring three new takes on the X-90 silhouette, the “Purple Haze” pack is inspired by incense and its ancient relaxation properties.

The three colorways range from the muted tonal grey option to an eye-catching design in tonal purple panelling. In between these two extremes sits a more-subtle grey colorway with lilac detailing. These different tones are chosen to reference the different uses of incense across generations, ranging from the free-loving 1960s to the “hedonic fog” of the 1990s.

As well as the different colorways, other features of the design include co-branded custom insoles, END.-branded lace tips and de-bossed accenting on the tongue tab.

The END. x New Balance X-90 “Purple Haze” pack is available via raffle on the END. Launches platform, the three-sneaker capsule will release on March 30.

In related news, New Balance just dropped a customizable 997 new pack.

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END. x New Balance X-90 “Purple Haze”

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