Apple has released a new iPhone advert, emphasizing the Californian tech giant’s commitment to securing its users privac’y. The short clip shows a number of different ways that privacy is important to people in their day-to-day lives, ranging from in the office to in the bathroom. At the end of the clip, the phrase “if privacy matters in your life, it should matter to the phone your life is on” appears on screen.
This isn’t the first time that Apple has sought to focus on its privacy credentials. Back in January during CES 2019, the company took out a large billboard declaring that “what happens on your iPhone, stays on your iPhone.” You can stream the latest privacy-themed advert above.
In other Apple news, scientists believe that consumer EMF products — such as AirPods — may lead to an increased cancer risk.