After linking up on a refillable Soma water bottle, Evian and its recently-appointed “Creative Advisor for Sustainable Innovation” Virgil Abloh have announced another collaborative project. The limited-edition 75cl glass bottle builds on the influences from the Soma bottles, with a particular reference to rainbows running throughout Virgil and Evian’s collaborative project.
Speaking about the collaboration, Virgil Abloh explained that “the notion that one drop can make a rainbow served as the inspiration and metaphor to drive my first project as Evian’s Creative Advisor for Sustainable Innovation design. As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration.”
Take a look at the collaborative 75cl bottle and an expanded collection of Virgil Abloh-designed Soma bottles in the gallery above. The full “One Drop can Make a Rainbow” collection is available now, with the Soma bottles exclusive to Matchesfashion.com and the 75cl bottle available from the Evian web store.
In other Virgil Abloh news, Off-White™ has a new industrial belt denim messenger bag.
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