PUMA & Manchester City Announce New Long-Term Partnership

Replacing Nike in a reported $800 million USD deal.

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UK football team Manchester City has announced that PUMA will replace Nike as its kit provider and official partner following the signing of a ten year deal. The decade-long partnership is reportedly worth up to £600 million GBP (approximately $800 million USD) and hugely eclipses Manchester City’s existing deal with Nike, which is believed to be priced at roughly £20 million GBP (approx. $26.5 million USD) per season.

The partnership will begin in July 2019, and will also see PUMA work with every member of the City Football Group, the group that owns Manchester City. This also includes Melbourne City in Australia, Girona FC in Spain, Uruguay’s Club Atlético Toque and Chinese club Sichuan Jiunui FC.

In other football news, Nike and Inter Milan recently celebrated its anniversary.

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