PUMA & Manchester City Announce New Long-Term Partnership

Replacing Nike in a reported $800 million USD deal.

By
Sports
34,439 Hypes 6 Comments

UK football team Manchester City has announced that PUMA will replace Nike as its kit provider and official partner following the signing of a ten year deal. The decade-long partnership is reportedly worth up to £600 million GBP (approximately $800 million USD) and hugely eclipses Manchester City’s existing deal with Nike, which is believed to be priced at roughly £20 million GBP (approx. $26.5 million USD) per season.

The partnership will begin in July 2019, and will also see PUMA work with every member of the City Football Group, the group that owns Manchester City. This also includes Melbourne City in Australia, Girona FC in Spain, Uruguay’s Club Atlético Toque and Chinese club Sichuan Jiunui FC.

In other football news, Nike and Inter Milan recently celebrated its anniversary.

Read Full Article

What to Read Next

People Are Selling Their Fashion Grails Because of Marie Kondo
Fashion

People Are Selling Their Fashion Grails Because of Marie Kondo

Have you given anything up yet?

Elon Musk Launches $35,000 USD Entry-Level Tesla Model 3
Automotive

Elon Musk Launches $35,000 USD Entry-Level Tesla Model 3

Shifting all of its sales online.

Chalet du Bois Flotté Drifts in the Canadian Hills
Design

Chalet du Bois Flotté Drifts in the Canadian Hills

Paying tribute to the first houses along St Lawrence Valley.


The DC Extended Universe Is Ending
Entertainment

The DC Extended Universe Is Ending

According to Warner Bros.’ CEO.

Megan Thee Stallion Gets Colorful in "Big Ole Freak" Video
Music

Megan Thee Stallion Gets Colorful in "Big Ole Freak" Video

The video is directed by Munachi Osegbu.

Girls Don't Cry and Human Made Drew Big Crowds at Oallery Store Pop-Up
Fashion

Girls Don't Cry and Human Made Drew Big Crowds at Oallery Store Pop-Up

Verdy and Nigo were both in attendance for their European debut.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.