PUMA & Manchester City Announce New Long-Term Partnership

Replacing Nike in a reported $800 million USD deal.

Sports
34,590 6 Comments

UK football team Manchester City has announced that PUMA will replace Nike as its kit provider and official partner following the signing of a ten year deal. The decade-long partnership is reportedly worth up to £600 million GBP (approximately $800 million USD) and hugely eclipses Manchester City’s existing deal with Nike, which is believed to be priced at roughly £20 million GBP (approx. $26.5 million USD) per season.

The partnership will begin in July 2019, and will also see PUMA work with every member of the City Football Group, the group that owns Manchester City. This also includes Melbourne City in Australia, Girona FC in Spain, Uruguay’s Club Atlético Toque and Chinese club Sichuan Jiunui FC.

In other football news, Nike and Inter Milan recently celebrated its anniversary.

Read Full Article

What to Read Next

C.P. Company x Manchester Kick off Multi-Year Partnership
Fashion

C.P. Company x Manchester Kick off Multi-Year Partnership

Whipping up a co-branded Goggle Jacket.

Manchester City Centre-Back Manuel Akanji is Hungrier Than Ever
Sports 

Manchester City Centre-Back Manuel Akanji is Hungrier Than Ever

Hypebeast caught up with Akanji to discuss life in Manchester, playing for Pep Guardiola, his passion for footwear and more.

PUMA Announces BLACKPINK's Rosé as New Global Brand Ambassador
Fashion

PUMA Announces BLACKPINK's Rosé as New Global Brand Ambassador

Joining the ranks of Rihanna, A$AP Rocky, Dua Lipa and Skepta as the brand’s new ambassador.


FENTY x PUMA's Avanti Returns in New "Pony Hair" Pack
Footwear

FENTY x PUMA's Avanti Returns in New "Pony Hair" Pack

The Rihanna-designed footwear model has been reimagined with luxurious calf hair in all-white and speckled-brown colorways.

People Are Selling Their Fashion Grails Because of Marie Kondo
Fashion

People Are Selling Their Fashion Grails Because of Marie Kondo

Have you given anything up yet?

Elon Musk Launches $35,000 USD Entry-Level Tesla Model 3
Automotive

Elon Musk Launches $35,000 USD Entry-Level Tesla Model 3

Shifting all of its sales online.

Chalet du Bois Flotté Drifts in the Canadian Hills
Design

Chalet du Bois Flotté Drifts in the Canadian Hills

Paying tribute to the first houses along St Lawrence Valley.

The DC Extended Universe Is Ending
Entertainment

The DC Extended Universe Is Ending

According to Warner Bros.’ CEO.

Megan Thee Stallion Gets Colorful in "Big Ole Freak" Video
Music

Megan Thee Stallion Gets Colorful in "Big Ole Freak" Video

The video is directed by Munachi Osegbu.


Girls Don't Cry and Human Made Drew Big Crowds at Oallery Store Pop-Up
Fashion

Girls Don't Cry and Human Made Drew Big Crowds at Oallery Store Pop-Up

Verdy and Nigo were both in attendance for their European debut.

Patrick Martinez's Cake Paintings of Civil Rights Leaders to Display in NYC Show
Art

Patrick Martinez's Cake Paintings of Civil Rights Leaders to Display in NYC Show

Alongside landscape works & neon pieces.

See the Most Exclusive Cars in Drake's Collection
Automotive

See the Most Exclusive Cars in Drake's Collection

To go with his new $1 million USD Maybach G 650 Landaulet.

Suicoke Delivers Purple-Toned Styling in SS19 Lookbook
Fashion

Suicoke Delivers Purple-Toned Styling in SS19 Lookbook

Including collaborative Corgi socks.

Offset Throws in the Towel While Facing 'Hot Ones' Challenge
Food & Beverage

Offset Throws in the Towel While Facing 'Hot Ones' Challenge

Ad-libs to describe the spice.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.