J. Cole Teases New Album With Satirical Political Ad

As showcased during the artist’s set at Day N Vegas festival.

By
Music
8,967 Hypes 0 Comments

Over the weekend at Day N Vegas festival, J. Cole teased the release of his sixth studio project in a satirical political ad. The Dreamville frontman played the video during his show, which features various footage of civilians, protestors, police, and lawmakers, before showcasing the rapper patriotically overlaid with an American flag.

The video stays in line with much of the political campaign videos that have overtaken TV advertisements in recent times as candidates rev their engines ahead of the 2020 presidential elections. Following suit, a narrator speaks over the video, stating “It seems like sh*t is all f*cked up. The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero.” The narrator further notes that Cole is “a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions…An expert in diplomacy. A candidate who can heal the intergenerational war…There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020.”

While the message itself remains rather cryptic in its intentions, many believe it to be J. Cole’s. album announcement. The Fall Off has long been expected to be the artist’s follow-up to 2018’s KOD, which concluded with the song “1985 (Intro to ‘The Fall Off’).

Watch the political campaign ad for The Fall Off below.

For more music news, Frank Ocean just debuted an Arca remix for his recently teased “Little Demon” track featuring Skepta.

Read Full Article

What to Read Next

One-Off 1996 Zagato Raptor Concept Heads to Auction
Automotive

One-Off 1996 Zagato Raptor Concept Heads to Auction

Designed alongside the Lamborghini.

Conor McGregor Has Pleaded Guilty to Dublin Bar Assault Charge
Sports

Conor McGregor Has Pleaded Guilty to Dublin Bar Assault Charge

Avoiding jail time once again.

Lil Peep's Posthumous 'Everybody’s Everything' Album Is Set to Release This Month
Music

Lil Peep's Posthumous 'Everybody’s Everything' Album Is Set to Release This Month

Featuring Rich The Kid, Lil Tracy, Gab3, Era and iLoveMakonnen.


Jadasea Taps King Krule's Edgar the Beatmaker for Lo-Fi 'half-life' EP
Music

Jadasea Taps King Krule's Edgar the Beatmaker for Lo-Fi 'half-life' EP

Krule’s alter-ego produced the entire project.

Take an Official Look at G-Dragon's PEACEMINUSONE x Nike Air Force 1 "Para-Noise"
Footwear

Take an Official Look at G-Dragon's PEACEMINUSONE x Nike Air Force 1 "Para-Noise"

Releasing later this month.

Frank Ocean Debuts Arca Remix of New Track "Little Demon" Feat. Skepta
Music

Frank Ocean Debuts Arca Remix of New Track "Little Demon" Feat. Skepta

Showcased during the ninth episode of his “blonded RADIO” series.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.