Swatch Joins Louvre Museum for Art-Filled Watch Collection

Featuring the ‘Mona Lisa.’

By
Fashion
24,081 Hypes 1 Comments

Swatch continues its foray into the world of art with a new collection with the world-renowned Louvre Museum. Coming off 2018’s joint collaborations with Rijksmuseum Amsterdam and the Thyssen-Bornemisza Museum in Madrid, this collection sees masterpieces like Leonardo da Vinci‘s La Joconde aka the Mona Lisa, Frans Pourbus the Younger’s portraits of Marie de’ Medici and Henry IV of France, and Guido Reni’s The Abduction of Helen, all reinterpreted in a playful manner.

The Mona Lisa version sees a “YlOUvre” (YOU louvre) dial with Lisa Gherardini sporting an orange mask. Both Marie and Henry have also been given modern updates with Marie sporting a blue hair color and Henry a pair of bright-red glasses. Guido Reni’s cupid sees a “5” tattoo on his arm, also at the 5 o’clock position, where he can be seen pointing towards a heart date window. All watches also receive a “LOUVRE” strap free loop. Look for the collection now at all Swatch flagships.

In other watch news, HYT furthers liquid watch technology with new H5 collection.

Read Full Article

What to Read Next

Quentin Tarantino's 'Once Upon a Time in Hollywood' Extended Cut to Hit Theaters
Entertainment

Quentin Tarantino's 'Once Upon a Time in Hollywood' Extended Cut to Hit Theaters

Featuring four scenes of previously unseen footage.

PLEASURES Prepares an All-Encompassing Holiday 2019 Collection
Fashion

PLEASURES Prepares an All-Encompassing Holiday 2019 Collection

Featuring references to the Grateful Dead, Sub Pop Records, Adobe Photoshop and more.

Balenciaga Crafts Chain Necklace Celebrating the Letter "B"
Fashion

Balenciaga Crafts Chain Necklace Celebrating the Letter "B"

A striking accessory from the French luxury fashion house.


MØ & Walshy Fire Deliver Cover of Smashing Pumpkins' “Bullet With Butterfly Wings”
Music

MØ & Walshy Fire Deliver Cover of Smashing Pumpkins' “Bullet With Butterfly Wings”

A track off their forthcoming mixtape.

Rex Orange County Sings About "Being Away From Home" on "Face to Face"
Music

Rex Orange County Sings About "Being Away From Home" on "Face to Face"

Our latest preview of his forthcoming ‘Pony’ LP.

Sada Baby & FMB DZ Reconnect for Another Potential Hit & Visual "305"
Music

Sada Baby & FMB DZ Reconnect for Another Potential Hit & Visual "305"

The pairing’s current hot streak continues.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.