NCAA Allowing Athletes to Profit From Name, Image and Likeness

A new tide in college athletics.

By
Sports
14,332 Hypes 24 Comments

On Tuesday the NCAA Board of Governors voted unanimously to allow student-athletes to be paid for the use of their name, image and likeness once its three divisions decide on rules for such opportunities, reports USA Today Sports. The updated rules and polices are expected to be implemented by January 2021.

“We must embrace change to provide the best possible experience for college athletes,” Michael V. Drake, board chair and Ohio State University president, said in a statement. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

Following the meeting in Atlanta, NCAA President Mark Emmert shared, “In creating a system for allowing students to take advantage of name, image and likeness, one of the biggest concerns the working group has spent a lot of time on — and is going to keep spending time on — is how do you allow liberalization and not have it just become part of the recruiting wars? That’s going to be one of the biggest challenges in coming up with real bylaws.”

In May, the NCAA appointed a working group comprised of members from their three divisions to determine if their stance on preventing athletes from benefiting off their likeness needed to be changed. The new move comes after California passed a Fair Pay to Play Act, which would go into effect in 2023. This California law will allow college athletes in the state to sign endorsement deals and licensing contracts. However this bill forbids them from getting paid directly by their school.

LeBron James weighed in on Tuesday as well, tweeting that it’s “a beautiful day for all college athletes going forward from this day on!” Let us know your thoughts in the comment section below.

In more sports-related news, Kawhi Leonard files trademark application for “What it do baby.”

Read Full Article
Source
Usa Today Sports

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1233 Users Online

What to Read Next

Ralph Lauren Is Spotlighted in New HBO Documentary 'Very Ralph'
Fashion

Ralph Lauren Is Spotlighted in New HBO Documentary 'Very Ralph'

Featuring interviews from Anna Wintour, Karl Lagerfeld, Naomi Campbell, & more.

Nike Drops Gradient Air Max 97 With 3M Stripes
Footwear

Nike Drops Gradient Air Max 97 With 3M Stripes

Complete with “Just Do It” slogans & mini-Swoosh branding.

Comedian & Actor John Witherspoon Has Passed Away at 77
Entertainment

Comedian & Actor John Witherspoon Has Passed Away at 77

Known for his roles in ‘Friday,’ ‘The Boondocks,’ & much more.


Louis Vuitton to Introduce Mini Monogrammed Bumbag & Palmsprings Wrist Bag for SS20
Fashion

Louis Vuitton to Introduce Mini Monogrammed Bumbag & Palmsprings Wrist Bag for SS20

Your next tiny bag flex.

Sue Bird's Nike Kyrie 5 "Keep Sue Fresh" PE Is Receiving a Retail Release
Footwear

Sue Bird's Nike Kyrie 5 "Keep Sue Fresh" PE Is Receiving a Retail Release

Two all-world point guards, one sneaker.

Nike Air Max 270 Bowfin Appears in "Celestial Gold/Blue Force"
Footwear

Nike Air Max 270 Bowfin Appears in "Celestial Gold/Blue Force"

Another new colorway for the hike-ready silhouette.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.