Kanye West's "Sunday Service" Trademark Has Been Rejected

Someone else already registered the name.

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Kanye West’s attempt to trademark “Sunday Service” has been rejected. The U.S. Patent and Trademark Office reportedly turned down his application because somebody else already registered the name, and his officially use of the term would likely “cause confusion to the marketplace.”

‘Ye initially trademarked the phrase in July 2019 for use on jackets, tops, dresses, loungewear, pants, scarves, socks and shoes, although he began selling merchandise with the term on Easter Sunday as part of his performance at Coachella. In addition to the “Sunday Service” phrase, West’s team also filed an application to use “Half Beast” for a televised or online entertainment and toys.

Despite the trademark rejection, the rapper/designer recently dropped Jesus Is King merch specifically for his Sunday Service in Kingston, Jamaica.

Elsewhere in music, take a listen to Frank Ocean’s “DHL” and teasers of other new material.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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